Monday, February 16, 2009


Since 1997, SportsTravel Magazine has served the sports-related travel and event industry. It is the only publication written and designed to serve the people who organize and manage sporting events of all types at all levels.


You’ve Got Who! Perhaps you’ve gotten the phone call yourself recently. Someone you know has lost his or her job and is calling to ask if you know of anyone who’s hiring or if they can use you as a reference. With the current state of the economy and the massive layoffs that have resulted, that type of scenario has become all too commonplace. According to Bob Beaudine’s new book, “The Power of WHO,” the first place to start with a job hunt of any other of your life’s goals is with those people you know the best.Beaudine owns one of the nation’s preeminent executive search firms specializing in the sports and entertainment industries, Eastman & Beaudine, and served as a presenter at TEAMS 2007 in Louisville. As an executive recruiter, he hears from thousands of people every year who are unhappy in their jobs or are looking for work. In “The Power of WHO,” Beaudine says that too often people focus on the “what” (what they want) at the expense of the “who” (the friends or friends of friends who can help them accomplish their goals). Beaudine suggests that the first step for anyone looking to change careers or pursue other major goals should be t make a list not of everyone you know but a dozen of your best friends. From that list, select your three closest friends and your one best friend. These 12 make up your inner circle. But having an inner circle and constructing a list of your 12 closest friends will itself not lead to your dream job or the attainment of your goals if those people are not aware of what it is you’re pursing.
Beaudine writes that most people never get what they want for three reasons:
1. They don’t ask. No one can help if they don’t know what you want.
2. When they do ask, they ask the wrong people. For some reason, people are uncomfortable asking their “who” for help. As a result, they’ll ask almost anyone except their friends, who are the only ones with a motive to help.
3. When they do ask for help, they ask too vaguely. Even if I’m motivated to help a friend, I can’t do it when I don’t know what he or she wants.
In “The Power of WHO,” Beaudine also suggests the use of what he calls the “100-40 Strategy” In this case, you should make a longer list of your friends (100 maximum) and a list of 40 things you want to accomplish (or if you’re hunting for a job, 40 places you would love to work). As Beaudine notes, the exact numbers are less important than the concept of putting your goals in writing so that your wider circle of friends can help you attain them. With each of your 100 friends becoming your proponent in their own circle of friends, you will now have the potential to connect with up to 10,000 people who can help you achieve your dreams.Beaudine also points out the importance of reaching out and reconnecting with your “community of friends.” But he is quick to note that for “The Power of WHO” to work, you must offer assistance at least as often as you ask for it. Not only will his approach produce results for your business or career, Beaudine says, “More importantly, you will grow closer to the people who should matter the most to you—your friends.” For more information or to order “The Power of WHO,” please visit the Media Zone at . As Beaudine notes, staying in touch with your network of friends is critical to achieving the success you’re hoping for. One way to do that is through industry conferences, such as the TEAMS Conference & Expo. For sports-industry veterans, TEAMS 2009, October 13-17 in New Orleans, is an opportunity to reconnect and revitalize your existing relationships. For sports-industry newcomers, it’s the perfect place to add your community of friends. For more information, see the ad on page 25, visit or call us toll-free at (877) 577-3700.

Tim SchneiderPublisher and Editor

Monday, February 9, 2009

Bob Beaudine the Guest Blogger on CNBC

This appeared today on Gloria McDonough-Taub's CNBC blog Bullish on Books!
Gloria McDonough-Taub is the senior producer here at CNBC responsible for the booking of all things books. She reviews the books that come in to CNBC and works with the shows to decide which author has a good enough story to be featured on our air. She has nearly 30 years of TV experience including local and national news, documentaries, talk shows and syndication. She's interviewed presidents, pundits, and pampered princesses. Now she just wants to kick back and read a good book.

Today's Guest Blogger: It Is "WHO" You Know
Posted By: Gloria McDonough-Taub
Topics:Media Print Media

The Power of Who
With unemployment being at its highest since 1992 and millions in fear of losing their jobs, I’ve reached out to Bob Beaudine, author of "THE POWER OF WHO" to be my guest blogger today.
His message – one that cannot be understated: People Hire People–Not Resumes.
In this Bullish On Books guest post, Bob offers advice on what to do and what not to do in this down market to find a job.
In a very challenging and uncertain marketplace, who do you think is more likely to help you find a job--a career website, someone who doesn’t know you, or someone who is a personal friend that knows your talent, energy, drive, and ambition first-hand? You already know the answer! With unemployment at almost 8%, and 11.6 million people desperately seeking work; faceless websites, business cards passed out to near strangers and mass emails sent out to Dear Sir, To Whom It May Concern, and Dear Recruiter are all considered spam! I know, because after 25-plus years as a top executive recruiter, I’ve been on the receiving end of way too much of it.
Let me give you some insight that I recently share in my book The Power of WHO as to what executive recruiters and prospective bosses are thinking about when they interview you. Knowing this is like getting the test answers before the test. It should change the way you market yourself.
Here are the 4 questions going through their mind as they meet you:
Do I know you?
Do I like you?
Do you understand my needs?
Are you the best for me and my particular situation?
Since all the candidates being considered will have great qualifications for the role- the first question is the key!
Do I know you? What they’re thinking is how do I know this person? Who recommended them? Why? Because references, endorsements, testimonials are your biggest allies to win the job. Over 80% of jobs placed are through a friend or a friend of a friend. So a strategy of finding one friend who is friends with the decision maker and would give you a positive reference before your meeting is gold!
You Already Have a Powerful Network
Is it possible that someone you already know, someone who likes you, can actually help you find your next job? Yes, Absolutely! One of the greatest mistakes in business today is that most people never reach out for help, never lean on their "Who" (friends) in times of need. These friends undergird you with a power you don’t have on your own. They’ll ask their “Who” to help you get where you want to go. They’ll open doors that you couldn’t open alone and get you connected. All you have to do to get started is to implement the 3 R’s- Remember, Reach Out and Re-Connect!
Remember- Your best asset in times of crisis is the relationships you already have. Can you name them? The reason so many people are confused about who their true friends are is simply because they’ve never declared it. So make a list of your 12 friends, 3 close and 1 best friend. These 12 are your “inner circle” of greatest influence. Next, make a list of your old friends you knew at school, church, teams, neighbors, clubs, charities etc. Finding new friends is always good, but keeping the ones you have is more important.
Reach Out- Call these friends! Tell them you miss them! These are people who would drop everything to help you. Don’t worry if it’s been 20 years since you talked--one of life’s pleasant little phenomena is that once someone holds a place in your heart, they never leave. Expect to hear: “Where have you been—I missed you!”
Re-Connect- Almost everyone would agree that we all need friends. But what good is having friends if you hardly ever talk to them? We need to start doing life once again with friends-investing time with them, reconnecting, nurturing and building these relationships because in the end—it’s all about “Who!” How many people do you really need to know this year to find that job you desperately need? Probably just one.
Most people never get what they want for three simple reasons:
They don’t ask. No one can help you if they don’t know what you want.
When they do ask, they ask the wrong people. For some reason, people are uncomfortable asking their “Who” for help. As a result, they’ll ask most anyone except their friends, who are the only ones with a motive to help.
You’re vague. Even if I’m motivated to help a friend, I can’t do it when I don’t know what he or she wants. As Jerry McGuire would say: “Help Me—Help You!”
You Already Know Everyone You Need To Know
When you consider that each of the people in your circle of friends has great influence with their circle of friends, you can begin to grasp the true power of “Who!” To find your job and achieve your dreams, learn to appreciate your friends, ask them for help, and give them help in return. You’ll be amazed at the results, but more importantly, you’ll grow closer to the people who should matter the most – your friends.
Bob Beaudine is the author of The Power of WHO: You Already Know Everyone You Need to Know (Center Street, January 6th 2009). He is also CEO of Eastman & Beaudine, one of the nation’s top executive recruiting firms in the country. Learn more at &

The Power of Who posted today by Dana Ritchie

This article originally showed up at Paladin ID, click here to see the original post!

The Power Of Who! By Bob Beaudine Posted by Dana Ritchie on February 9th, 2009

I was recommended a book to read over the Christmas Holiday call “The Power Of Who” by Bob Beaudine. I was one of the first people to receive the book and have read it three times now. I think this is the best book I have ever read on networking. Very powerful ideas anyone can use and should use everyday. I would highly recommend it to anyone, not just in business, but in life. I have ordered 12 books to give to my closest friends and customers. I just handed out my last one, now I have to order another 12. I wanted to thank Bob personally for taking the time to write this book. I called his office and talked with Katy. She was gracious to give Bob my message because he was on a conference call. She said he would call at some point. Well a few days later, meaning today, my cell phone rang and it was Bob on the other end. I was so thrilled and shocked, I almost drove off of the road. Thank you Bob for taking time out of your busy day to give me a call. It was great talking to you, I really appreciate it. Keep up the great work. Thank you.

Wednesday, February 4, 2009

The Power of Who Featured in Success

Click here to read the article about The Power of Who in Success Magazine!

Monday, February 2, 2009

The Power of Who Featured in TIME

“The Power of WHO”- Featured in TIME
February 9th, 2009 issue,9171,1874852,00.html

“Stop handing out business cards as if they were mints. Old networking techniques are almost useless for reaching your goals, says sports and entertainment search executive Beaudine. Instead, rely on your "Who network," meaning your community of true friends--and their friends--to get you where you want to go, both professionally and personally. But don't be so sure success is the answer, he cautions: "If money, power and fame were the magic bullet in life, then Elvis Presley would've been the most deliriously happy, contented person on the planet." – TIME Magazine

James Kristie's Blog From January 25th, 2009

James Kristie is the editor and associate publisher of Directors & Boards, a quarterly journal and a monthly online newsletter (the e-Briefing) of high-level leadership, governance, finance, legal, and strategic issues. He has been editor since 1981, and associate publisher since 1991. Directors & Boards has as its primary readership public-company directors, chairmen, CEOs, and other senior management and board advisers.

James Kristie wrote, "my blog in which I shared with my readers one of your Leadership Lessons that you shared with your readers which can be found here: As soon as I read that passage, I knew that this was an insight that would be of interest and value to leaders of all stripes."

Here is a copy of Mr. Kristie's blog as well, what a powerful message from an insightful man.

You Got "Who" ™
Bob Beaudine

Leaders Create 'A Special Moment'
As George W. Bush is completing his first week in the ultra-exclusive club of being a former President of the United States, I'll share with you a passage that I have just come across in a newly published book I'm reading. It resonates under the circumstances of the change in the White House. It also contains a leadership lesson for all. The book is "The Power of Who," by Bob Beaudine, president and CEO of Eastman & Beaudine, an executive search firm. Bob rewinds in time with this following anecdote:
"I met George W. in 1983 while planning a political event for his dad (then vice president) and President Ronald Reagan. We couldn't get either of the two fathers to come speak at our event, so we did the next best thing—we invited their kids: George W. and Maureen Reagan.
"When my wife, Cheryl, and I picked up George W. at Love Field in Dallas, I expected to see Secret Service and an entourage of helper bees swarming the vice president's son. But to my surprise, there was no one with him. The future president of the United States came off that Southwest Airlines flight from Midland, Texas, wearing the basic uniform of a Texas oilman: a blue work shirt and jeans. He even carried a backpack.
"George W. was down to earth and charismatic and had an engaging smile. It wasn't long before he made Cheryl and me feel like we were his closest friends, partly by his endearing style of calling me Bobby instead of Bob. Nobody had called me a nickname since college. Through the years, this term of affection went from Bobby to Bobby Boy.
"We hosted George throughout the event. Watching him, my wife and I both commented that he seemed naturally gifted with the skills needed for this type of political fund-raising event. He made friends easily and seemed like he cared about those he met. He also had one exceptional skill that cannot be learned. When he first meets you, he has the rare ability to create a special moment just between the two of you. He would put a hand on your shoulder or tell a story or a joke as if it were meant just for you.
"Had I been more perceptive perhaps I would have recognized some of the clues that indicated greater things to come in George W.'s future."
A poignant reflection, indeed. And, no matter what your political persuasion, a singular insight into the character of leadership. By the way, Bob Beaudin's book is subtitled "You Already Know Everyone You Need to Know." To be honest, that intriguing subtitle is what got me to crack the cover. It's a worthy read, particularly for the times we're in now when relationships—and leadership at every level—are being tested by the economic crisis.