Friday, October 2, 2009

The Power of WHO

Writing a book to encourage and inspire people about how to go for their dreams and goals has been a dream of mine for many years! Now that its out and is having such a positive effect on peoples lives --it is a dream come true.

Throughout this process I learned the truth that we're all created "A Cup Short" of greatness. Because in order to author this book and get the word out on The Power of WHO I had to Remember , Reach-Out and Re-Connect with my WHO! I had to seek out and find my real diamonds, those special friends who love me and wanted to help in any way they could just for the sheer Joy of seeing me successfully complete this book! I've learned firsthand---It's all about The Power of WHO!

People ask me "What can I do to help? What is the "Tipping Point" for The Power of WHO?" The "Tipping Point is YOU! I need help from my Who to share the book, buy it for their WHO, Tweet about it, share the videos on their Facebook and LinkedIn and Blog about it!

Thanks in advance! May the message of "Doing Life with Your Friends" transform your thinking into a whole new realm of "Living Large!"

You Got WHO!!
Bob Beaudine

Tuesday, September 8, 2009

Defining Self through Self-Reflection & Through Inquiry of Others

One of the top family business consultants (Founder of Dialogue Solutions , Inc.) in the country, and Author of Exit Right, (Mark N. Voeller, Ph.D.) for succession, governance & conflict management just wrote this blog on The Power of WHO.

A 3rd gen family member, with whom I consult, recently expressed his enthusiasm about a book entitled The Power of WHO. At first I was puzzled since the focus appeared to be about using your network of close friends to secure a job. The author’s initial premise (the people who know you and like you are much more likely to help you than some acquaintance separated by more than three-degrees-of-separation) seemed obvious if not simplistic. However, as I read on, it became clear that the author’s premise was much deeper and therefore so meaningful for my client.

Bob Beaudine, the author, drives the reader to consider more carefully:

  • Our view of ourselves
  • Our view of our relationships
  • And our approach to pursuing satisfaction
The book is about building genuine relationships and asking those who are already in our cheering squad for help identifying our strengths and passions. Without resorting to psycho-babble, Beaudine outlines a process for defining self through self-reflection and through inquiry of others.

I simplistically reduce much of what is written about self-esteem to the premise that the more effectively I can identify and accept my own point of view, preferences, emotional responses, and personal strengths / limitations, the greater my comfort with self. The greater my self-acceptance, the greater my sense of self – my self-esteem. Beaudine effectively encourages his readers to accept their own “Who” by being open and fully honest with those “Who” know them best.

He points out that whether we are discussing losing a job or some other awkward moment in our lives, " don't feel comfortable talking to your friends and telling anyone about this. So you slide to a bunker alone." Effectively, we cut ourselves off from those who best know us and our potential. The antidote, according to Beaudine, is to turn to those who know us, and who we really are, and to focus on who we ultimately want to be.

Part of his prescription for pursuing who we ultimately want to be involves:

  • Seeking feedback from those friends who know us so intimately.
  • It follows that in order to have those 3 close friends, we have to reveal and confide in 3 friends.
  • The balance of his prescription involves hearing and replacing the negative self-talk that scurries around our brain.
  • Alternatively Beaudine prescribes the use of a positive thinking process – a conscious effort to reaffirm our goals and the gifts that we uniquely possess which will help us achieve those goals.

If you pick up this little book, I encourage you not to be put off by the first couple of chapters. I must say that I initially found the first couple of chapters a little boring and repetitive. Beaudine’s excessive use of “who” caused me to reflect on the style used so effectively by Dr. Seuss. However, once past that hurdle and upon appreciating the larger message, I believe you will find that the author offers foundational principles that are easily understood. His enthusiasm and warmly presented stories bring these key concepts to life. You and your clients will remember his stories long after the book is returned to the shelf.

Unleash The Power of WHO in your friends & family’s lives today!

Monday, September 7, 2009

The Power of Forgetfulness

"Inside each and every one of us is 'One True Authentic Swing,' something we was born with. Something that’s ours and ours alone. Something that can’t be taught to you or learned. Something that’s got to be Remembered..."
—STEVEN PRESSFIELD, The Legend of Bagger Vance

There is ONE
unseen "Power" that's Kicking our Butts in the area of our Dreams & Goals! It operates below the surface of our conscious awareness but with such profound force that it must be considered one of the Supreme Concealments of all time. What am I talking about??

The “Power of Forgetfulness.”

This Insidious "Power" can secretly overtake our thoughts and emotions like a giant glacier silently advancing through a canyon. The “Power of Forgetfulness” can be all-encompassing as in people with
Alzheimer’s disease or other kinds of dementia. Or, it can be as benign as not remembering where you left your keys. In its more subtle and dangerous forms, however, it can undermine your dreams and professional life in often... devastating ways.

I got a call from a friend, who said to me he had been let go from his company after 15 years. He was shocked! I told him; "Congratulations! This is the greatest day of your life!" He said: "What?" I reminded him; "You hated that job! You got divorced in that job! You forgot who you were in that job! Isn't it time to do what you love???

Today, doing what you “love” is one of the most essential components of finding your Dream. One of the great disconnects of life, a truly monumental error that people commonly make, is not allowing love to direct their course. Why? Because they don’t know their own hearts, so they distrust themselves and their natural instincts. When you allow yourself to be so programmed by the culture you’re in that you become disconnected from your own heart, you’re in major trouble. You render yourself unable to make decisions about what's best for your life and the lives of those you love. The real danger here is that you'll begin to follow somebody else’s idea of success and fulfillment. You Forget “Who” and “What” You are. You attempt to become someone or something else for which you're ill suited, and there are Several Possible Reasons for this:
  1. You Want to Be Somebody Else.
    A person may admire someone for their achievements in life and want to be like them. But they don’t possess that person’s level of talent, skill, or charisma. Unfortunately, a lot of people live in their own fantasy world, falsely believing they do have what it takes. This is a Big Mistake and a huge time waster.
  2. You Need the Money!
    I believe that working to pay the bills is one of the most common causes in Forgetting your dream. So many people are just too tired at the end of the day to work on or even think about their dream. Too bad. Turn off the damn TV! The TV will suck your dream right into the black hole of oblivion. Refuse to veg—unless, of course, your dream is to become a vegetable.
  3. Somebody Else Told You What to Do-
    They allowed a parent, teacher, preacher, or some other authority figure to manufacture what they thought was a good identity for them. All of us need wise counselors and good guidance, but only from those who have no other agenda except to help us discover and develop what we love and are well suited for.

Allowing someone else to remake you into their image will rob you of personal satisfaction, peace of mind, and contentment. Don’t allow anyone to derail you from your destiny. Why?

Let me Remind You...You’re a treasure chest filled with amazing talents, gifts, capabilities, dreams, aspirations, originality, passion, power, encouragement, and joy. You've been designed for maximum performance. You can choose to turn off that negative self-talk and choose, instead, to think positive, creative, life-giving thoughts. Or, you can let the tormenting self-talk have its way with you. It’s up to you. You get to choose.

Unleash The Power of WHO in your friends & family’s lives today!

Sunday, September 6, 2009

You'll Change Inside, When You Realize-You Got WHO!

I Love this simple & powerful message from Demi Lovato's amazing song- The Gift of a Friend!

"You'll Change Inside, When You Realize
The World comes to Life, and Everythings Bright,
From beginning to end, when you have a Friend by your side
That helps you to find, The beauty You Are
When you open your heart and believe in... The Gift of a Friend."

Having a true friend (a Who Friend) in our life is a GameChanger. A friend not only makes life more fun but can make even the most mind-numbing and boring of events enjoyable. Do you have that in your life? Ralph Waldo Emerson said: "The only way to have a friend is to be one!"

I wrote 12 guidleines for True Friendship- See How you rate yourself as a friend as well as those you you associate with today. (Check it out-they're free)

Unleash The Power of WHO in your friends & family’s lives today!

Thursday, September 3, 2009

This Event was One of those "Life-Changing Moments"

By zoe.tennesen
Published on September 03, 2009

At the risk of sounding melodramatic, this event was one of those life-changing moment kinds of things. Their office was abuzz with excitement and spilling over with people, mostly in suits, laughing and enjoying wine and hors d’oeuvres delivered by waiters strolling by in penguin suits. It was a much-anticipated shindig that Elizabeth, Emily, KyLea and I were excited about attending, to be sure. The host, Viverae, a corporate wellness programs provider, spared no expense, and the scene was set for a magnificent night.

We mingled ‘til we tingled. Just when I thought the night couldn’t get any better (I’m a sucker for pot stickers and chardonnay), they introduced their guest speaker. It was
Bob Beaudine, nationally acclaimed motivational keynote, top executive sports recruiter, and author of “The Power of Who”. Through a series of entertaining stories and morsels of real-life truths, he gave us a taste of the book – and I couldn’t wait to get home with my autographed copy and chew on the meat.

I had to chew slowly. It’s not like
Twilight, where you can burn through three chapters during a commercial break. It’s one of those things you have to take in slowly to experience its full power, like a burning red sunset on a secluded beach. But if you do that, the payoff is big.

I’ve gotten so much mileage out of this book that it’s literally transformed my thinking and approach to nearly every relationship in my life. We’re talking paradigm-shifting and all kinds of
woah moments. If you don’t believe me, just look at my book – it’s full of ketchup stains from reading it at lunch, water stains from reading in the pool, half a highlighter’s ink worth of goodness called out, and about twenty dog-eared pages. (Bob – can I have a fresh copy?)

Here are just a few of the golden nuggets I culled from his pages (mostly paraphrased, so don’t be
underwhelmed. It’s really much, much better):

• Each of us has an assignment, a purpose, and a dream all our own that we need to discover or rediscover. Pursue this dream fearlessly. Go back to childhood or pay attention to where your mind leads you during the day. What are you passionate about that you forgot along the way while trying to survive?

• How do you accomplish this dream? Forget networking – you already know everyone you need to know. Who are these people? They are your friends, and just as you would do anything for them (I literally scaled a wall once to help my friend get some moving boxes from a dumpster!), they will bend over backwards for you.

• When searching for something, your friends are much more likely than strangers to help you out… but you have to ask! Share your vision with your friends. You’ll be amazed at what pops up and who they know. One phone call to a friend, and you’re on your way!

• Expect opposition. Beaudine states, “There are many more paths that lead to failure than there are that lead to success.” It’s a lot easier to go the way most traveled, but not always the best way for you. If inventing the light bulb were an easy task, it would have been done on the ark. But it took persistence by someone with a vision and a dream to make it happen. Sure, Edison encountered opposition from people who told him it couldn’t be done. That’s what makes his invention so much more appreciable.

• Don’t be
scared of the unknown. It’s a beautiful open field full of buried gold. Dance around in it in until you find it.

So what’s my dream? It’s still in the making, and I say that because I consider myself one of the fortunate few who is already living it, for the most part. I get to create stuff and dream up ideas and ads and taglines, and as long as I get to be creative I’m happy. But it’s definitely given me a clarity of vision about my goals for the future, and has imparted in me an urgent desire to foster friendships that I candidly have not taken care with. People are the most important and valuable assets any of us have – whether on a personal level or professional. So cultivating these relationships is not something we can afford to push aside.

I think this book will do amazing things for anyone who reads it – especially if you’re willing to do the hard soul-searching stuff. It pays off tremendously.

And next time you’re stuck at a dead end – whether laid off of your job, struggling with physical challenges, or searching to find your purpose on earth – just remember, you’re not alone. You Got Who!

Wednesday, September 2, 2009

Featured in American Way Magazine

If you are flying on American Airlines this month (September), open an American Way Magazine and read about Bob Beaudine and The Power of WHO! on pg.36!

Wednesday, August 26, 2009

Bob Beaudine/Baylor Head Basketball Coach Scott Drew on CBN News

You may be one of the millions, desperately looking for your next career, and feeling like you're beating your head against the corporate wall.

Carolyn Castleberry of CBN News spoke with one of the nation's top executive recruiters who says most are probably going about their job search the wrong way.
Just as some of life's greatest lessons can be learned playing sports-- character, perseverance and teamwork-- they can also be translated to finding a job. The Power of WHO!

Scott Drew and Bob Beaudine-- who placed Drew in his job as a coach at Baylor University-- have succeeded with a unique and unusual approach called "The Power of Who."

Beaudine wrote the book on it.

Unleash The Power of WHO in your friends & family’s lives today!

Doing It Your Way--BIG MISTAKE!

We’re going through life with the misconception that our dreams and goals can be accomplished without any help from others. Pity the people who think they don’t need coaches, teachers, mentors, parents, or friends to help and advise them. If you’re among that misguided group, I’ve got a news flash for you: We’re all “A Cup Short!”

The song “My Way,” made popular by Frank Sinatra, glorifies the philosophy of going it alone. But it’s just a song. It’s not real. Actually, Mr. Sinatra didn’t do it his way. Paul Anka wrote the song! There was also an arranger, an orchestra and conductor, a recording studio, a sound engineer, and a record company. It was a collaborative effort. In other words, there were lots of other people involved in helping Ol’ Blue Eyes do it “his way.” Sinatra was a great singer and gifted performer but without the help of others we may never have heard his voice.

The wise person understands that trying to go it alone is a sure way to run into insurmountable obstacles and costly mistakes! You and I need the special relationships we've been given not only to survive but thrive in this impossible world! Remember...You Got WHO! Don't go it alone--Reach Out and Re-Connect today!

Unleash The Power of WHO in your friends & family’s lives today!

Monday, August 24, 2009

The Secret of Life? One Thing!

When you’re daydreaming, where does your mind wander? Do you have a recurring dream? I‘ve asked these questions of countless executives over the years and the most common response has been, “I just don’t know.” They go blank. Just when they need direction, purpose and perspective, they come up empty.

Most Dream Job seekers never decide what they want to do in life. They’re bewildered by the multitude of choices which can cause them to lose hope in finding that “One Thing” they were meant to do. When that happens they commit a colossal blunder. They take just any job, with just any “Who.” Big Mistake!

Unleash The Power of WHO in your friends & family’s lives today!

Sunday, August 23, 2009

You & I Need Our Friends! Lean on Me!

One of the BIG MISTAKES in life today is that most people never reach out for help, never lean on their “Who” in times of need. Not sure if you saw this YouTube w/ Bill Withers & USC Trojan Football Team last week. Love Bill's advice to the team:

"Don't lose sight of the comraderie that you have Now. The later you go in life--the less access you will have to 'this kind' of friendship."

“Sometimes in our lives, we all have pain; we all have sorrow
But if we are wise, we know that there’s always tomorrow
Lean on me when you’re not strong
I’ll be your friend; I’ll help you carry on,
For it won’t be long ’til I’m gonna need somebody to lean on.…”

As I reflected on this song, it occurred to me there have been many times in my life when I needed a friend to lean on. But there were many times when I chose the wrong somebody. Have you ever done that?

  • Is it pride?
  • Perhaps you’re afraid that your friends will see you as weak and needy. Big deal—we’re all weak and needy at one time or another!
  • Perhaps you’re afraid your friends will reject you. But the problem with that kind of thinking is that it’s never true in reverse. You’re a real friend to your friends. If one of your friends came to you for help or advice, wouldn’t your heart be open to them? Of course it would! That’s what friends are for.
  • Is it that we don’t want to let those closest to us know that we have problems? Hello! We all have problems! You know that, and your friends know it, too.
  • You might be saying something to yourself like, “I’m not sure I have enough friends in my life who can or will help me.” Sure you do! Trust me, "You Got Who!” You just have to: Remember, Reach Out and Re-Connect.

Friends often come into our lives at just the right moment to help and encourage us to the next level. I don’t think that’s by chance. Every significant change in your life will involve your “Who.” They’re already there. Like the song says…

“For it won’t be long til I’m gonna need somebody to lean on!”
Watching the USC Trojan's friendship & team unity should worry opponents this year!

Unleash the Power of WHO in your friends & family’s lives today!

Friday, August 21, 2009

Are you a Yes or No person? Take the test!

Ok, it's a Silly movie-But I liked it! Yes Man with Jim Carrey of course goes over the top on saying "Yes" to everyone. But...we all know "No" people and thats definitely Not working for them or their lives.

What if... we started saying "YES" to those we love? Actually helped them! Call it a test this weekend! You'll be amazed at the results!

Are you a "Yes" person?? Before you answer--ask yourself?
When your mate or close friends call: they're in a crisis-do you respond Yes/No?
How about simple requests-helping clean the kitchen, drop the kids at school, pick up something, give em a backrub, or just take a moment to listen? Yes/No?

Remember... "A True Friend will try to help you Right Now. When you call for help the answer is "YES!" A No Person...we know their response--they merely wish you well."

Unleash The Power of WHO in your friends & family’s lives today!
"YES!" is the New NO!

Wednesday, August 19, 2009

Give Yourself Permission To: "Dream Out Loud!"

Writing a book to encourage and inspire people about how to go for their dreams and goals has been a dream of mine for many years. I finally reached a time in my life when I gave myself permission to stop dreaming and start doing. In the process I learned the truth that we’re all created “A Cup Short” of greatness. Because in order to accomplish the formidable task of authoring this book I had to remember, reach-out, and re-connect with my “Who.”

I Love this movie and song: "Believe in what your heart is saying, Hear the melody that's playing. There's no time to waste, There so much to celebrate. Believe in what you feel inside,Give your dreams the wings to fly. You have everything you need, if you just believe." The Polar Express-

Unleash the Power of WHO in your friends & family’s lives today!

Monday, August 17, 2009

Lessons from Woodstock 1969

This week’s Blog “Who Are You? Who? Who? Who? Who- had a huge response-Thank You! It was appropriate given that it was on the Anniversary of Woodstock!

The legendary band The Who remains to be one of the main images of WOODSTOCK and what it symbolized with their songs of generational revolution like "My Generation" and "Won't Get Fooled Again." They are now timeless. I still dig them!

But don’t miss the Great Lessons that can be learned from that historical weekend as it relates to your Search For Significance! The Who, Santana, Jefferson Airplane siezed on an opportunity that some totally missed! People miss simple clues that are right next to them! You and I need the ability to detect the clues life sets before us. On this rainy day, these 3 bands and others were asked on short notice to be in a documentary called "Woodstock” and although this decision didn’t seem all that important at the time—it turned out to be the Apex of their careers! Serendipity can appear in unlikely places and come from unexpected sources. Successful people are always expecting serendipity. I love the GK Chesterton quote: “The one thing in life that gives radiance above other things is that there is something great just around the corner.” Are you looking for it?!

On the other hand, many others at Woodstock like The Incredible String Band, refused to go on in the rain and missed the documentary shooting window even though they performed later. They didn't make the legendary film and missed out on the support/screen release that the others benefited from. As the Woodstock legend and movie grew, The Who by their performance and agreement to be in the documentary made them one of the leaders/anthems of change for generations to come. They’re now connected to that event forever and the images from that documentary continues to reach people, while others…unfortunately missed out!

Let’s review 7 Success Tips to assist you in your Search for Significance.

1. When confronted with an opportunity–Ask yourself-- is the Risk Worth the Reward?
2. Life is made up of “Moments and Choices.” Don’t miss yours!
3. Anyone on a great quest is looking for clues that will guide them! You’re closer than you think!
4. Your dream is the fire that energizes you toward your destiny. Don’t allow your own negative thinking to extinguish it!
5. Fear of failure keeps more people stuck in the status quo than anything else!
6. One of life’s great paradoxes is that by not deciding you’re making a decision. Step out!
7. Don’t be a fence sitter. When given an opportunity--Seize it!

Sunday, August 16, 2009

Who are you? Who? Who? Who? Who? I really want to know!

Is it possible that U once dreamed of living a different life from the one you're living now but just can't remember, something for which you're uniquely and wonderfully “wired?" Many of us have gotten sidetracked and forgotten our original dream. We’re so busy just dealing with job and life issues that we can forget some of the important things so essential to who we truly are.

If this is you—STOP IMMEDIATELY--call a “Who” Friend! What’s a “Who” friend? How can they help?

1. A “Who” friend will call a halt to fearful thinking by insisting you stop listening to your own negative self-talk. In the face of those lies they will start speaking truth about your accomplishments, and the truth about the value of your dreams and goals.

2. A “Who” friend will intercept you on the dark path you’ve taken and redirect your steps back on to the path of light. They know you, care for you, and will remind you that you have a future and
a hope.

3. A “Who” friend knows your true identity and won’t let you forget it. When the “Power of Forgetfulness” tries to roll in—you need your “Who.”
The world will distract you! If you’re not careful, you will actually forget “Who you are” and end up with a second or third best identity. So:

Who are you? Who? Who? Who? Who?
You really want to know? Well, I believe you’re:

• A person who has a great destiny ahead!
• A Treasure chest of gifts and talents! U do 1 thing better than anyone in the world!
• A “Moment Maker”-An Unconditional Giver!
• A trusted & valued Grandpa/Grandma, Mom/Dad, Husband/Wife, Son or daughter.
• An inspirational mentor-coach-teacher-best friend-mate-counselor,& spiritual adviser.
• A Somebody! Not just Anybody!
• A Great friend! You listen, celebrate, forgive & encourage those around you.
• You’re a Lover! It’s who you are-& that includes loving yourself!

Unleash the Power of WHO in your friends & family’s lives today!
You make a Difference!

To Learn more: check out The Power of WHO

Post your comments at my blog at

Follow me on TWITTER

Tuesday, August 4, 2009

Bob on CNBC Power Lunch!

Click above to view Bob on Power Lunch!

Friday, July 31, 2009

Make This Weekend Special w/ your WHO!

Friendships are as vital to our dreams as food and water are to our bodies. It makes a difference when you show people you care. I know, because it makes a big difference to me when someone cares for me. Dad passed away 9 years ago and Mom followed. Our homes were only 3 blocks apart, and we enjoyed a wonderful, loving relationship. My mom would often call to see how I was doing. I didn’t know how much I enjoyed her checking up on me until there were no more calls.

This weekend I want to encourage you to make the extra effort to celebrate, encourage, and help others. When you step out and do it you will find that it can establish bonds of friendship that will last you a lifetime.
It’s an investment that's never wasted!

Ten fun ideas for this weekend:
1. Invite one of your WHO friends that you haven’t been with in awhile out for coffee or lunch.
2. Invite new and old WHO friends over for a BBQ at your house! Burgers, hotdogs, your favorite special item you grill!!
3. Take a WHO friend to a major league or minor league ball game, buy them a baseball hat, get nachos, and crackerjacks!
4. Get a WHO friend and go workout together or take a class together at a local college.
5. Get another couple and join a Salsa class or go C&W dancing.
6. Get a group together and go bowling!
7. Go play Frisbee Golf! You remember…
8. Be the kind of friend that others can lean on this weekend when they need loyalty, helpful advice, and encouragement. Be that special person who reaches out with an extended hand of friendship when they need it the most! Help that new neighbor move in, carry boxes, or maybe just listen and give encouragement through a loss of a parent, a troubled relationship.
9. Give your time at a local nursing home! Put in flowers in their flowerbeds, read and hug as many there as you can!
10. Be silly: Read the comics, wrestle with your kids, stop at Dunkin Donuts, play in the pool, hit some golf balls, wash your car, get a snow cone, get a library card, and laugh so hard until you cry!

Oh to have a “Who Friend” when life gets all tangled up. Go deep not wide. Be Transformational !!! Life is short, SO HAVE FUN!

To Learn more: check out The Power of WHO
www.powerofwho.comPost your comments at my blog at

Follow me on TWITTER

Saturday, July 18, 2009

Reach Out & Help A Friend Today!

Kevin Spacey starred in a motion picture called Pay It Forward, playing a high school teacher who assigned each student in his class to think of a way to make a significant impact in the lives of others. He challenged them to come up with ideas on how their class could change the world for the better.

One of the students presented a simple, yet profound idea that required everyone in the class to perform three unconditional acts of kindness for a total stranger with the only stipulation being that the recipient would go and do the same thing for three other people. The concept was to “pay it forward,” thereby creating an exponential effect that would change the world for the better.

It’s basically the same concept we have seen or experienced at sporting events called the “wave.” A group of people stand up and throw their arms in the air then sit back down. The “pay it forward” concept kicks in as the next group of people repeats the process. On and on it goes as the “wave” undulates all around the stadium. You can have the same effect on your world as you look for opportunities to be a giver who creates special moments for others. You have the power to start a “wave” that just might go around the world. But remember, you don’t start a “wave” with the person on the other side of the stadium. You start with the person right next to you!

I want to challenge you on two fronts:

1. What if we started this today with the people we know-Our WHO! Each of us knows 1 person who is vulnerable-lost their job or is in a crisis. Remember . . . the times in your life when others were “moment makers” for you. Perhaps it was someone who helped you through a difficult passage in your life or got you that important interview or hired you when no one else would or gave you a great reference— “just because.”

2. Step outside your comfort zone, even when it’s seemingly inconvenient and be a “moment maker." Reach out and help a friend today!

To Learn more: check out The Power of WHO

Post your comments at my blog at

Follow me on TWITTER

Thursday, July 2, 2009


With unemployment rising each month, there are 14.5 million people that are desperately seeking employment. Who are these people? Do we care? Of course we do! They’re our friends, our Dad’s, daughters, uncles, & neighbors.  There’s one song they’re singing and we all know the words. What is it?  Yeah that’s right--The Beatles, “Help! I need somebody.”  But do you remember the next line?  “Help not just anybody!”  “Who Friends” are not just anybody. They’re your special “somebody.”


There are several reasons you don’t want to go to just “Anybody” to get the help you need:


·         Anybody doesn’t really care about your dream, so don’t waste your time asking them for help.

·         Anybody isn’t reliable. They usually give advice that’s convenient and helpful for them rather than useful to you.

·         Anybody doesn’t know you personally, so they are too  busy with their own agenda to stop and help you.


So, don’t ask just “Anybody” for help. The person you want to ask is a “Who” friend. “Who” friends are not just “Anybody,” they’re your special“Somebody.”


·         Somebody really does care about you and your dream and has the power and willingness to help you.

·         Somebody is reliable. They are willing to take the time and effort to mentor, guide, and assist you in every way they can.

·         Somebody knows you personally, likes you, and will make the time to help you.


Each of us knows one person who is vulnerable today! So I want to challenge you on two fronts:


1. Remember . . . the times in your life when others were “moment makers” for you. Perhaps it was someone who helped you through a difficult passage in your life or got you that important interview or hired you when no one else would or gave you a great reference— “just because.”

2. Step outside your comfort zone, even when it’s seemingly inconvenient, to be a “moment maker” for others.



By the way---don’t deprive Your WHO the joy of helping you!

Friday, June 26, 2009

Thursday, June 25, 2009

Bob Beaudine Featured in Private Clubs Magazine

The Magazine From ClubCorp, the World Leader in Private Clubs

"People have been taught, incorrectly, that mixing friends and business is taboo."

Bob Beaudine
Gleneagles Country Club, Plano, Texas
Member since: 1984

Who he is: The CEO of Eastman & Beaudine, a sports/entertainment executive search firm, who recently released the business/self-help book, The Power of Who

The power of what? Actually, it's Who. The idea is that the people you already know - i.e., your Who — are your best sources for helping you find a job or improve your life situation.
Why? "Who's more likely to help you during a tough time, someone who doesn't know you or someone who's a personal friend? Friends are people who are pre-wired to want to help us."

Determining your Who: Beaudine says to start with 12 friends — including three close and one best. "Your closest friends are your inner circle of greatest influence. Everyone in your circle of friends has great influence in their own circle of friends."

Using your connections: "Why send your résumé to people you don't know? You get more mileage from someone you know putting in a good word for you."

— Louis Marroquin
Photography by Charlie Freeman

Monday, June 22, 2009

The treasure you seek might be right there in your own backyard

In The Wizard of Oz, Dorothy found out that:
“If I ever go looking for my heart’s desire again—I won’t look any further than my own backyard. Because if it isn’t there, I never really lost it to begin with.”

If your pursuing a worthy goal or trying to make a significant change in your life, don’t go external in your approach, go internal. Most people make the Big Mistake of looking outside their Who Network thinking their success will be found “out there” somewhere. It’s a false notion that your success will come from a bunch of people you don’t know.

Look around the landscape of your life. There are valuable treasures there you’ve been overlooking. Too often we allow the temporary to eclipse the eternal. The true and lasting treasures of life are those key relationships that have been given to us as gifts. Sit down and make a list of your 12-3-1. Your 12 friends, your 3 closest and that One Best Friend.

You Got WHO!
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Friday, June 19, 2009

HAPPY “WHO” FRIDAY!--TEXT the word WHO to 68683

It’s WHO Friday! You know what that means… It’s Time to call your WHO! (Your amazing family and friends)

When you call your WHO, you should have no hidden agenda. Do not treat this as a sales call but as a chance to just catch up!

WHO Friday is just for you to celebrate your WHO… ask them how they are doing, what you can do to help them, and just “visit!” Catch up on their family and other things that are important to them!

If your WHO Friend lives in your town, this is a great time to schedule lunch, dinner, a ball game, or coffee with them for the following week.

We are often so busy, that we forget to stay in touch those we care about the most.


My Dad’s #1 tip for SUCCESS… Make Friends! Help your friends in any way you can—and then don’t be surprised if you get a lot of business from your friends!

Remember to call your WHO for the rest of the day. Don’t forget, your WHO is the key to a life of success and happiness.

Text the word WHO to 68683 to receive your weekly text reminders to call your WHO on Friday afternoons.

You will also receive amazing weekly tips from the WHO Chief himself…Bob Beaudine!

Remember, Reach-out, and Reconnect with your WHO today!

Thanks to Dave Savage and Smart Reply- for coming up this amazing WHO Alert! Check out what Smart Reply can do for you!

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Wednesday, June 10, 2009

Dave Ramsey Show- The Power of WHO!

Forget to set your Tivo last night to catch Bob on The Dave Ramsey Show?
Check out the Video Below!

Tuesday, June 9, 2009

Bob Beaudine on Dave Ramsey!


"It's All About Who You Know" - Is It True?On Tuesday's Fox show, learn why author Bob Beaudine believes you already have a powerful network of people around you. Get The Power of Who for $12.99!

Wednesday, June 3, 2009

Hidden Treasure

The Power of WHO is Simple- So simple, in fact that most people just don’t see it. It’s like that “hidden" bridge that Indiana Jones had to cross in order to save his father. The bridge was there, but he just couldn’t see it until he stepped out on to it.

I’m gonna show you this “hidden” bridge and lead you across. Then I’m going to take you to the map that reveals the rest of the pathway to your hidden treasure. You’re going to discover what it means to connect with what I call “Your WHO” along the way, your passion is going to be reignited, and you’ll once again, believe that what you’ve only dreamed about is actually possible.

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Tuesday, June 2, 2009

Are You Seeking Something Else? But Missing Something More?

Is it possible that you once dreamed of living a different life from the one you’re living now but just can’t remember-something for which you’re uniquely and wonderfully “wired”? It’s interesting to look back and see how the patterns woven into the fabric of our circumstances have led us to where we are now.

I can tell you there are many, many individuals who are Seeking Something else but missing Something More.

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Wednesday, May 27, 2009

The Natural

People are too concerned about making mistakes, and this fear of failure causes them to become stuck. In other words, they don’t even try anymore. Remember, “Failure is an event, not a person” As my Plano Texas neighbor Zig Ziglar says. “It’s just an experience where we didn’t like the result.” What I’ve discovered in the executive search business is that failure is overrated. If viewed correctly, it just provides real-life instruction/training and another chance to experience success.

We have two lives, a life we learn with and a life we live with after...

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Tuesday, May 19, 2009

Surf's Up!

What others see as a tsunami, dreamers see as merely a large wave!

It’s simply something that must be dealt with. Yes, it may take some time and effort but dreamers consider this just part of the process of getting where they need to go.

Obstacles should be viewed as springboards to bigger and better opportunities!

Monday, May 18, 2009

Hunting for a job? Make your contacts work for you

Dallas Morning News Article --by: Cheryl Hall

Sunday, May 17, 2009

PLANO – Forget traditional networking with near strangers. Executive headhunter Bob Beaudine says you already know everyone you need to know to land your dream job.
Chances are that person is a close friend or family member just waiting to help, says the 53-year-old chief executive of Plano-based Eastman & Beaudine.

Job hunting? Here's the trick: You have to ask

Beaudine's recently published book, The Power of WHO, details how to define who your real allies are and what you really want your next job to be.

"This is common sense parading as wisdom," Beaudine says. "But most people don't think of their friends as conduits and resources to their dreams and goals. That's ridiculous."
Sports Illustrated called Beaudine "the most influential man in sports you have never heard of."
In the last decade, he's placed 33 major college athletic directors, 24 head coaches and a slew of top executives in the professional leagues. The executive vice presidents of sales and marketing at both the Orlando Magic and the Charlotte Bobcats owe their new pro basketball jobs to him.

"His energy is always contagious," says Steve Orsini, who was recruited by Beaudine in 2006 to be athletic director at Southern Methodist University. "When you're working with university committees, many of the members need a little jolt. Bob surely provides that."
There's nothing subdued or downbeat about Bob Beaudine.

Almost every thought is framed as a question, followed by a cheery exclamation. Interviewing him takes stamina, followed by a nap.

Beaudine has been recruiting since opening a Dallas office for his dad's search firm in 1980. He took over as CEO in 1995 and refocused the company on sports and entertainment executives.
He collects friends as business assets.

Orsini and Beaudine have known each other since the mid-1990s, when Orsini was the assistant athletic director at the Naval Academy and Beaudine was scouting for talent.
Orsini's signing with SMU was their first placement together.
Before Orsini even got to campus, he hired Beaudine to find a basketball coach, which he did: Matt Doherty. Two years later, Orsini hired him to find a new football coach, June Jones.
"I'm really proud of the hiring up Bob did for us," Orsini says, "from managing people's expectations to keeping confidentiality to coaching some of my committee members because they weren't optimistic about us getting two former national coaches of the year."

At Baylor University, Beaudine brought in athletic director Ian McCaw, basketball coach Scott Drew and football coach Art Briles. McCaw gave his graduating athletes a copy of The Power of Who! at the year-end banquet. "It was a great way to send them off into the real world. Enough common sense becomes genius. That's really this case."

Beaudine always works on retainer with the organization looking for the management talent and usually gets paid a third of the person's first-year salary. While he has staff in offices around the country, he's the rainmaker, pulling in between $2 million and $4 million in annual revenue for the firm.

5,500 contacts

Beaudine's database contains nearly 5,500 contacts, but only about 100 are his "Who." He begins at this core when doing any type of search, then steadily reduces the circles of influence to find the best person for the task at hand. That's how he landed well-known book agent Jan Miller. He sent an e-mail to 48 friends asking who knew her. In five minutes, he had five positive responses. He chose the one who had lived in the guest house of Miller and her husband, Jeff Rich, while settling into Dallas.

"I met with Jan, and it was a lovefest," recalls Beaudine. "Two hours later, she signs me. Before that, I couldn't even get in to meet with her."

How did he get hockey great Wayne Gretzky, now head coach of the Phoenix Coyotes, to endorse his book? "Wayne is great friends with one of my Whos – a nobody in the world's eyes," Beaudine says. "All of the endorsements are one-offs on purpose."

Voice your dreams

Another key piece of advice: Allow yourself to dream out loud.
In 1993, when a bored Beaudine wanted to quit, his father asked him what he enjoyed most.
"I told him, 'When I do a search for a president of a manufacturing company, I get a tour of the plant. When I do a search for the head of marketing for the NBA, we get the all-star weekend,' " he says. "Dad said, 'Go get that.'

"The amazing aspect is the bridge to those [search] jobs was already there with my corporate clients."

That's how he got his first swing at big league baseball. A corporate client was also part-owner of the Atlanta Braves and head of the search committee for a new baseball commissioner. Beaudine wound up helping the committee interview candidates.
Beaudine still does corporate searches, but mostly for longtime friends.
Beaudine's office on the second floor of the Shops at Legacy resembles Tom Hanks' fantasy flat in the movie Big. Visitors are greeted with a basketball hoop and a huge bowl loaded with 50 pounds of Hot Tamales candy.

Wire bins contain balls autographed by Troy Aikman and Nolan Ryan, along with unknowns who've touched his life. There's an honorary Mustang football jersey with the number 77, the year he graduated from the Hilltop with a degree in marketing.
And an enormous moose head stares into Beaudine's office.

"I grew up with Bullwinkle, and he makes me laugh," Beaudine says, explaining his antique store trophy. "People need to be joyful in their jobs. I am."

Bob Beaudine's reasons dream jobs don't come true:

1. You don't ask.

"There's an epidemic disease: Pride," Beaudine says. "We expect people to come to us like Bob Barker's going to call? He's RETIRED! He's not calling you. I don't care how long you sit or how great your resume is."

2. You ask the wrong people to help.

"If you give me seven references, I guarantee one reference will trash you. Another will throw you under the bus and try to take the job away from you. You need to choose one trusted friend who is a trusted friend of the decision maker."

3. You're Vague.

"You say, 'Gee, I'd like to be a CEO again.' Of what? Or 'I'd like to be in sports. Really?' Want to be a referee? Want to hand out towels at the Mavericks games? How can I help you if you don't tell me what you want? In job search, it's preparation, preparation, preparation."

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Friday, May 8, 2009

Who's Your WHO!??

The problem a lot of us have today is that we are confused as to "WHO Are My People?" We don’t see our closest friends as possible conduits and resources when it comes to pursuing our dreams and goals. Instead we go external in our approach, not internal. Big Mistake!

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Wednesday, May 6, 2009

TAKE ACTION -Seek Help From Friends

Investors Business Daily

BYLINE: Gloria Lau

SECTION: Leaders & Success;


Say you were in the hospital recovering from minor surgery and wanted to get home. Most likely you'd call family or friends. Now suppose you lost your job. Would you call the same friends? Some folks do, but many opt for faceless sites such as or start networking with recruiters and other strangers.

"Take everything you've ever known about networking and throw it out," Bob Beaudine, an entertainment executive recruiter, told IBD. "Talking to people you don't know, handing out business cards like mints -- that doesn't work."

He urges people in need of jobs or anything else to go to their friends.

"You've developed networks of friendships over the years," Beaudine said. "You've got to go back to that. Acquaintances just wish you well. But friends will help you.

Beaudine, who recently wrote "The Power of Who," and Jerry Colangelo, chairman of the Phoenix Suns and the U.S. men's gold medal basketball team, share tips.

** Turn to the familiar. Beaudine says make a list of 12 friends, including three close buddies and one best friend.

It doesn't matter if they don't work in your industry. They care about you and might be able to introduce you to their friends in your business. Each of your 12 pals has 12 friends. Either their friends will hire you, or their friends' friends will.

Colangelo told IBD: "This applies no matter where you are on the totem poll. . . .Whatever your lot in life, there are people around you, whom you may not even recognize as important, who could be helpful, constructive. But you have to take the initial step."

** Don't be vague. "Tell your friends specifically what you want from them. If they don't know what you want, they can't help you," Beaudine said. "Don't be afraid to ask, and don't let pride hold you back."

** Use references. Endorsements help. Suppose you're applying for a job. First, ask your pals if they happen to know the hiring manager. If one does, have him say nice things about you. It'll give you an edge.

When Beaudine was picking agents for his book, he didn't know any. But he'd heard of a great agent named Jan Miller. So he e-mailed friends. Within minutes, five responded that they knew her. One volunteered to arrange a 20-minute meeting. Miller didn't know Beaudine, but she knew that their mutual friend respected him. Two hours later, she signed Beaudine.

** Look for connections. Before interviewing, find out where the hiring manager went to college, what groups he belongs to, what his interests are. Once in the office, look for ski pictures, sports team paraphernalia or photos of children. "Try to connect," Beaudine said. "People hire those they like. If you're interested in the same things, bring it up. But be authentic. All tips around manipulating your way into a job -- it's all crap."

** Give first. If you want your dreams to come true, start by helping others. "The law of reciprocity always works," Beaudine said.

A neighbor, a colleague or a friend is always watching what you're doing. So if you do good, someone will likely help you in return.

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Tuesday, May 5, 2009

NACDA Literature Review on-- The Power of WHO!

By: Mark Sandy-Director of Athletics, Eastern Kentucky University

Bob Beaudine is a nationally recognized sports/entertainment search executive. His first book delivers a powerful and pure message. Through thought-provoking insight and marvelous stories, he paints a picture to which everyone can relate.

This book is not a how-to or cookie-cutter approach. It does not ask you to take lots of notes of prescribe to an outline or artificial manipulation of date. It asks you to do a relationship evaluation. Who do you know, who will help you achieve your dreams and goals, and who are your best “Who?” You will be intrigued with the description of Bob’s life and how he is constantly connecting, not in a random way, but with a sincere desire to help others.

Bob lives and breathes this message. His passion for information and his willingness to assist others sets this book apart from other self-evaluation and self help books. By identifying and nurturing your closest and most powerful “Who” you can transform your way of life, reach your full potential and be a happier person. I have shared “The Power of Who” with several people on my “Who” list. Their response has been overwhelmingly positive and their sincere appreciation for receiving the gift made me feel good. I suggest you read this book soon. It can transform your journey.

***13 Universities so far have given "The Power of Who" as a graduation gift to senior student-athletes! If you know a graduating senior, this could be a transformational gift in these tough economic times!

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Sunday, May 3, 2009

Unexpected Change Can Be Overwhelming. Avoid the Bunker!

Looking for a job? Don’t go to the Bunker. Just a small change in strategy makes all the difference!

---By Bob Beaudine CEO of Executive Search Firm Eastman & Beaudine and Author of The Power of WHO

“7 Habits” Author to Pep up Jobless. (click for article) Top Dallas Morning News business columnist Cheryl Hall features a story today on Author Stephen Covey's upcoming visit to Dallas Monday May 3rd from 1-2:30pm to give a free seminar at the Sheraton Dallas Hotel to help job seekers find a path to new opportunities.

One of my favorite companies-Franklin Covey and Workforce Solutions Greater Dallas are putting on the event. In conjunction with this speech, Dallas based Business Access LLC, an online training is launching to help people find meaningful work quickly.

I highly recommend you go to this free seminar if you are seeking employment or just need a lift! Stephen talks about an important subject that I focus on in The Power of WHO, that “people who lose their jobs often lose their spirit.” “They become discouraged and it feeds on itself and it becomes a downward cycle.” Unfortunately, when this happens they don’t turn to their family and friends for help. Where do they turn? They go to the dreaded…“Bunker.”

When a crisis comes, people do the craziest things. They go bonkers and begin to bunker. “Bunkering” is when you try to sneak away and hide while hoping everything will just work out. You fool yourself into believing you can manage your crisis alone. You internalize everything and shut out everyone around you. Big Mistake! That’s doing exactly the opposite of what you need most. What you really need is someone who will confidentially listen, care, and help strategize with you! You need your “Who”! Those people who care about you and want to help . . . “just because.” You need true friends who know you and can remind you how successful you’ve been and how your next success is “just around the corner.”

As we get ready for the new week, stop for a moment and remember your friends, family, neighbors, and people at church who you know are hiding in the dreaded Bunker!

What can we do? We can be a “Who” friend!

What’s a “Who” friend?
· A “Who” friend will call a halt to fearful thinking by insisting you stop listening to your own negative self-talk. In the face of those lies they will start speaking truth, the truth about your value and uniqueness, the truth about your accomplishments, and the truth about the value of your dreams and goals.

· A “Who” friend will intercept you on the dark path you’ve taken and redirect your steps back on to the path of light. They know you, care for you, and will remind you that you have a future and a hope.

· A “Who” friend knows your true identity and won’t let you forget it. When the “Power of Forgetfulness” tries to roll in like a blob—you need your “Who.”
One of the greatest mistakes in business today is that most people never reach out for help, never lean on their “Who” in times of need. Big Mistake!

Let me hear from you! Tell me Your “Who” Story. How you were able to encourage your “Who” out of the dreaded bunker! YOU GOT WHO!

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