Doing It Your Way--BIG MISTAKE!

We’re going through life with the misconception that our dreams and goals can be accomplished without any help from others. Pity the people who think they don’t need coaches, teachers, mentors, parents, or friends to help and advise them. If you’re among that misguided group, I’ve got a news flash for you: We’re all “A Cup Short!”

The song “My Way,” made popular by Frank Sinatra, glorifies the philosophy of going it alone. But it’s just a song. It’s not real. Actually, Mr. Sinatra didn’t do it his way. Paul Anka wrote the song! There was also an arranger, an orchestra and conductor, a recording studio, a sound engineer, and a record company. It was a collaborative effort. In other words, there were lots of other people involved in helping Ol’ Blue Eyes do it “his way.” Sinatra was a great singer and gifted performer but without the help of others we may never have heard his voice.

The wise person understands that trying to go it alone is a sure way to run into insurmountable obstacles and costly mistakes! You and I need the special relationships we've been given not only to survive but thrive in this impossible world! Remember...You Got WHO! Don't go it alone--Reach Out and Re-Connect today!

Unleash The Power of WHO in your friends & family’s lives today!

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Bob Beaudine Featured in Private Clubs Magazine

The Magazine From ClubCorp, the World Leader in Private Clubs


"People have been taught, incorrectly, that mixing friends and business is taboo."


Bob Beaudine
Gleneagles Country Club, Plano, Texas
Member since: 1984

Who he is: The CEO of Eastman & Beaudine, a sports/entertainment executive search firm, who recently released the business/self-help book, The Power of Who

The power of what? Actually, it's Who. The idea is that the people you already know - i.e., your Who — are your best sources for helping you find a job or improve your life situation.

Why? "Who's more likely to help you during a tough time, someone who doesn't know you or someone who's a personal friend? Friends are people who are pre-wired to want to help us."

Determining your Who: Beaudine says to start with 12 friends — including three close and one best. "Your closest friends are your inner circle of greatest influence. Everyone in your circle of friends has great influence in their own circle of friends."

Using your connections: "Why send your résumé to people you don't know? You get more mileage from someone you know putting in a good word for you."

— Louis Marroquin

http://www.privateclubs.com/article.php?name=BobBeaudine
Photography by Charlie Freeman

The treasure you seek might be right there in your own backyard

In The Wizard of Oz, Dorothy found out that:
“If I ever go looking for my heart’s desire again—I won’t look any further than my own backyard. Because if it isn’t there, I never really lost it to begin with.”


If your pursuing a worthy goal or trying to make a significant change in your life, don’t go external in your approach, go internal. Most people make the Big Mistake of looking outside their Who Network thinking their success will be found “out there” somewhere. It’s a false notion that your success will come from a bunch of people you don’t know.

**Tip
Look around the landscape of your life. There are valuable treasures there you’ve been overlooking. Too often we allow the temporary to eclipse the eternal. The true and lasting treasures of life are those key relationships that have been given to us as gifts. Sit down and make a list of your 12-3-1. Your 12 friends, your 3 closest and that One Best Friend.

You Got WHO!
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Hunting for a job? Make your contacts work for you

Dallas Morning News Article --by: Cheryl Hall

CherylHall@dallasnews.com

Sunday, May 17, 2009

PLANO – Forget traditional networking with near strangers. Executive headhunter Bob Beaudine says you already know everyone you need to know to land your dream job.
Chances are that person is a close friend or family member just waiting to help, says the 53-year-old chief executive of Plano-based Eastman & Beaudine.

Job hunting? Here's the trick: You have to ask

Beaudine's recently published book, The Power of WHO, details how to define who your real allies are and what you really want your next job to be.

"This is common sense parading as wisdom," Beaudine says. "But most people don't think of their friends as conduits and resources to their dreams and goals. That's ridiculous."
Sports Illustrated called Beaudine "the most influential man in sports you have never heard of."
In the last decade, he's placed 33 major college athletic directors, 24 head coaches and a slew of top executives in the professional leagues. The executive vice presidents of sales and marketing at both the Orlando Magic and the Charlotte Bobcats owe their new pro basketball jobs to him.

"His energy is always contagious," says Steve Orsini, who was recruited by Beaudine in 2006 to be athletic director at Southern Methodist University. "When you're working with university committees, many of the members need a little jolt. Bob surely provides that."
There's nothing subdued or downbeat about Bob Beaudine.

Almost every thought is framed as a question, followed by a cheery exclamation. Interviewing him takes stamina, followed by a nap.

Beaudine has been recruiting since opening a Dallas office for his dad's search firm in 1980. He took over as CEO in 1995 and refocused the company on sports and entertainment executives.
He collects friends as business assets.

Orsini and Beaudine have known each other since the mid-1990s, when Orsini was the assistant athletic director at the Naval Academy and Beaudine was scouting for talent.
Orsini's signing with SMU was their first placement together.
Before Orsini even got to campus, he hired Beaudine to find a basketball coach, which he did: Matt Doherty. Two years later, Orsini hired him to find a new football coach, June Jones.
"I'm really proud of the hiring up Bob did for us," Orsini says, "from managing people's expectations to keeping confidentiality to coaching some of my committee members because they weren't optimistic about us getting two former national coaches of the year."

At Baylor University, Beaudine brought in athletic director Ian McCaw, basketball coach Scott Drew and football coach Art Briles. McCaw gave his graduating athletes a copy of The Power of Who! at the year-end banquet. "It was a great way to send them off into the real world. Enough common sense becomes genius. That's really this case."

Beaudine always works on retainer with the organization looking for the management talent and usually gets paid a third of the person's first-year salary. While he has staff in offices around the country, he's the rainmaker, pulling in between $2 million and $4 million in annual revenue for the firm.

5,500 contacts

Beaudine's database contains nearly 5,500 contacts, but only about 100 are his "Who." He begins at this core when doing any type of search, then steadily reduces the circles of influence to find the best person for the task at hand. That's how he landed well-known book agent Jan Miller. He sent an e-mail to 48 friends asking who knew her. In five minutes, he had five positive responses. He chose the one who had lived in the guest house of Miller and her husband, Jeff Rich, while settling into Dallas.

"I met with Jan, and it was a lovefest," recalls Beaudine. "Two hours later, she signs me. Before that, I couldn't even get in to meet with her."

How did he get hockey great Wayne Gretzky, now head coach of the Phoenix Coyotes, to endorse his book? "Wayne is great friends with one of my Whos – a nobody in the world's eyes," Beaudine says. "All of the endorsements are one-offs on purpose."

Voice your dreams

Another key piece of advice: Allow yourself to dream out loud.
In 1993, when a bored Beaudine wanted to quit, his father asked him what he enjoyed most.
"I told him, 'When I do a search for a president of a manufacturing company, I get a tour of the plant. When I do a search for the head of marketing for the NBA, we get the all-star weekend,' " he says. "Dad said, 'Go get that.'

"The amazing aspect is the bridge to those [search] jobs was already there with my corporate clients."

That's how he got his first swing at big league baseball. A corporate client was also part-owner of the Atlanta Braves and head of the search committee for a new baseball commissioner. Beaudine wound up helping the committee interview candidates.
Beaudine still does corporate searches, but mostly for longtime friends.
Beaudine's office on the second floor of the Shops at Legacy resembles Tom Hanks' fantasy flat in the movie Big. Visitors are greeted with a basketball hoop and a huge bowl loaded with 50 pounds of Hot Tamales candy.

Wire bins contain balls autographed by Troy Aikman and Nolan Ryan, along with unknowns who've touched his life. There's an honorary Mustang football jersey with the number 77, the year he graduated from the Hilltop with a degree in marketing.
And an enormous moose head stares into Beaudine's office.

"I grew up with Bullwinkle, and he makes me laugh," Beaudine says, explaining his antique store trophy. "People need to be joyful in their jobs. I am."

Bob Beaudine's reasons dream jobs don't come true:

1. You don't ask.

"There's an epidemic disease: Pride," Beaudine says. "We expect people to come to us like Bob Barker's going to call? He's RETIRED! He's not calling you. I don't care how long you sit or how great your resume is."

2. You ask the wrong people to help.

"If you give me seven references, I guarantee one reference will trash you. Another will throw you under the bus and try to take the job away from you. You need to choose one trusted friend who is a trusted friend of the decision maker."

3. You're Vague.

"You say, 'Gee, I'd like to be a CEO again.' Of what? Or 'I'd like to be in sports. Really?' Want to be a referee? Want to hand out towels at the Mavericks games? How can I help you if you don't tell me what you want? In job search, it's preparation, preparation, preparation."

Post your comments at my blog at
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TAKE ACTION -Seek Help From Friends

Investors Business Daily

BYLINE: Gloria Lau

SECTION: Leaders & Success;
IBD 10 SECRETS TO SUCCESS;

Say you were in the hospital recovering from minor surgery and wanted to get home. Most likely you'd call family or friends. Now suppose you lost your job. Would you call the same friends? Some folks do, but many opt for faceless sites such as Monster.com or start networking with recruiters and other strangers.

"Take everything you've ever known about networking and throw it out," Bob Beaudine, an entertainment executive recruiter, told IBD. "Talking to people you don't know, handing out business cards like mints -- that doesn't work."

He urges people in need of jobs or anything else to go to their friends.

"You've developed networks of friendships over the years," Beaudine said. "You've got to go back to that. Acquaintances just wish you well. But friends will help you.

Beaudine, who recently wrote "The Power of Who," and Jerry Colangelo, chairman of the Phoenix Suns and the U.S. men's gold medal basketball team, share tips.

** Turn to the familiar. Beaudine says make a list of 12 friends, including three close buddies and one best friend.

It doesn't matter if they don't work in your industry. They care about you and might be able to introduce you to their friends in your business. Each of your 12 pals has 12 friends. Either their friends will hire you, or their friends' friends will.

Colangelo told IBD: "This applies no matter where you are on the totem poll. . . .Whatever your lot in life, there are people around you, whom you may not even recognize as important, who could be helpful, constructive. But you have to take the initial step."

** Don't be vague. "Tell your friends specifically what you want from them. If they don't know what you want, they can't help you," Beaudine said. "Don't be afraid to ask, and don't let pride hold you back."

** Use references. Endorsements help. Suppose you're applying for a job. First, ask your pals if they happen to know the hiring manager. If one does, have him say nice things about you. It'll give you an edge.

When Beaudine was picking agents for his book, he didn't know any. But he'd heard of a great agent named Jan Miller. So he e-mailed friends. Within minutes, five responded that they knew her. One volunteered to arrange a 20-minute meeting. Miller didn't know Beaudine, but she knew that their mutual friend respected him. Two hours later, she signed Beaudine.

** Look for connections. Before interviewing, find out where the hiring manager went to college, what groups he belongs to, what his interests are. Once in the office, look for ski pictures, sports team paraphernalia or photos of children. "Try to connect," Beaudine said. "People hire those they like. If you're interested in the same things, bring it up. But be authentic. All tips around manipulating your way into a job -- it's all crap."

** Give first. If you want your dreams to come true, start by helping others. "The law of reciprocity always works," Beaudine said.

A neighbor, a colleague or a friend is always watching what you're doing. So if you do good, someone will likely help you in return.

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NACDA Literature Review on-- The Power of WHO!

By: Mark Sandy-Director of Athletics, Eastern Kentucky University

Bob Beaudine is a nationally recognized sports/entertainment search executive. His first book delivers a powerful and pure message. Through thought-provoking insight and marvelous stories, he paints a picture to which everyone can relate.

This book is not a how-to or cookie-cutter approach. It does not ask you to take lots of notes of prescribe to an outline or artificial manipulation of date. It asks you to do a relationship evaluation. Who do you know, who will help you achieve your dreams and goals, and who are your best “Who?” You will be intrigued with the description of Bob’s life and how he is constantly connecting, not in a random way, but with a sincere desire to help others.

Bob lives and breathes this message. His passion for information and his willingness to assist others sets this book apart from other self-evaluation and self help books. By identifying and nurturing your closest and most powerful “Who” you can transform your way of life, reach your full potential and be a happier person. I have shared “The Power of Who” with several people on my “Who” list. Their response has been overwhelmingly positive and their sincere appreciation for receiving the gift made me feel good. I suggest you read this book soon. It can transform your journey.

***13 Universities so far have given "The Power of Who" as a graduation gift to senior student-athletes! If you know a graduating senior, this could be a transformational gift in these tough economic times!

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Unexpected Change Can Be Overwhelming. Avoid the Bunker!

Looking for a job? Don’t go to the Bunker. Just a small change in strategy makes all the difference!

---By Bob Beaudine CEO of Executive Search Firm Eastman & Beaudine and Author of The Power of WHO

“7 Habits” Author to Pep up Jobless. (click for article) Top Dallas Morning News business columnist Cheryl Hall features a story today on Author Stephen Covey's upcoming visit to Dallas Monday May 3rd from 1-2:30pm to give a free seminar at the Sheraton Dallas Hotel to help job seekers find a path to new opportunities.

One of my favorite companies-Franklin Covey and Workforce Solutions Greater Dallas are putting on the event. In conjunction with this speech, Dallas based Business Access LLC, an online training is launching www.GreatJobUS.com to help people find meaningful work quickly.

I highly recommend you go to this free seminar if you are seeking employment or just need a lift! Stephen talks about an important subject that I focus on in The Power of WHO, that “people who lose their jobs often lose their spirit.” “They become discouraged and it feeds on itself and it becomes a downward cycle.” Unfortunately, when this happens they don’t turn to their family and friends for help. Where do they turn? They go to the dreaded…“Bunker.”

When a crisis comes, people do the craziest things. They go bonkers and begin to bunker. “Bunkering” is when you try to sneak away and hide while hoping everything will just work out. You fool yourself into believing you can manage your crisis alone. You internalize everything and shut out everyone around you. Big Mistake! That’s doing exactly the opposite of what you need most. What you really need is someone who will confidentially listen, care, and help strategize with you! You need your “Who”! Those people who care about you and want to help . . . “just because.” You need true friends who know you and can remind you how successful you’ve been and how your next success is “just around the corner.”

As we get ready for the new week, stop for a moment and remember your friends, family, neighbors, and people at church who you know are hiding in the dreaded Bunker!

What can we do? We can be a “Who” friend!

What’s a “Who” friend?
· A “Who” friend will call a halt to fearful thinking by insisting you stop listening to your own negative self-talk. In the face of those lies they will start speaking truth, the truth about your value and uniqueness, the truth about your accomplishments, and the truth about the value of your dreams and goals.

· A “Who” friend will intercept you on the dark path you’ve taken and redirect your steps back on to the path of light. They know you, care for you, and will remind you that you have a future and a hope.

· A “Who” friend knows your true identity and won’t let you forget it. When the “Power of Forgetfulness” tries to roll in like a blob—you need your “Who.”
One of the greatest mistakes in business today is that most people never reach out for help, never lean on their “Who” in times of need. Big Mistake!

Let me hear from you! Tell me Your “Who” Story. How you were able to encourage your “Who” out of the dreaded bunker! YOU GOT WHO!

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Fort Worth Magazine Feature

The Power of Who
Executive Recruiter Bob Beaudine changes the rules of traditional networking and emphasizes that the key to landing your dream job is not reaching out to strangers, but to ask help from your closest friends.

As a result of the economic crisis, the number of unemployed persons increased from 851,000 to 12.5 million in February. Therefore, the introduction of The Power of Who: You Already Know Everyone You Need to Know by Bob Beaudine (Center Street, Hachette Book Group) could not have hit bookstores at a more appropriate time. Published in January, Beaudine delivers an inspirational, common sense approach to landing your dream job. The writing is straightforward and conversational with plenty of anecdotes, case studies and quotes. President and CEO of Eastman & Beaudine and recognized as the top sports/ entertainment search executive in the U.S. conventional wisdom about networking on its head. His innovative approach is two-fold: establish your “Who” and declare what you want out of life.

First things first. Identify the people within your group of friends and friends of friends who are the foundation for making connections. This group is your “Who.” Beaudine changes the rules of traditional networking by advising readers to reach out to their “Who” instead of pursuing complete strangers for job placement. “It’s really not the best use of time and energy to start sending e-mails out to people you don’t know or having lunches with strangers,” he says. “You already know someone right now who knows the person who will help you achieve your goal or hire you or introduce you to the person you need to meet.” On the topic of declaring your “Who,” Beaudine says: “We need to be doing life with our friends."

So start investing some time in your “Who,” reconnect with your “Who,” build your “Who,” nurture your “Who,” because in the end … it’s all about the “Who!” Take, for example, Denny Crane and Alan Shore on the popular TV series “Boston Legal.” Denny, played by William Shatner, and Alan, played by James Spader, have a precious relationship—almost a romance. They are best friends who cannot fathom living life without the other. Their friendship represents the relationship you should have with your “Who.” The second part of the Beaudine plan is to declare what competent and talented individuals are working too hard in unsatisfying careers because they dropped out of the process of discovering what they want to do and whom they want to do it with. And don’t forget to ask for help. You might be a genius in some area of your life, he says, but you’re going to need your “Who” to assist you where you’re not strong. Even Frank Sinatra needed help. The song “My Way,” made popular by Ol’ Blue Eyes, glorifies the philosophy of going it alone. But, in fact, Sinatra didn’t do it his way. Paul Anka wrote that song. There was also an arranger, an orchestra, a recording studio, a sound engineer and a record company. It was a collaborative effort. In the words of Beaudine, “If you’re lost in a jungle trying to do it your way … STOP!”

Books can be purchased at Barnes & Noble and Borders bookstores,or online at www.powerofwho.com.

And So It Goes...

Some people enter our lives and leave almost instantly. Others stay and forge an impression on our heart and soul that we are forever changed.

And So It Goes... You have to DECLARE Friendship!! You Got WHO!

It's Not Who you Know, It's The Power of WHO You Know.

By Bob Beaudine CEO and Owner of Eastman-Beaudine and Author of The Power of Who

Here is a great article by George Mocharko on my book. I just want to thank everyone for their continued support. You can view the article by clicking here. Especially now, with unemployment at 8.5%, Remember, Reach-Out, and Reconnect. Investing in your WHO always has a huge payoff!

You Got "Who" ™

Bob Beaudine

http://www.powerofwho.com/

http://www.facebook.com/pages/The-Power-of-WHO/42597580869?ref=s
www.linkedin.com/in/bobwho

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Article by George Mocharko of the examiner.com
Networking. We hear this term so often, but rarely take the time to think what is behind it. Is it shameless self-promotion by shoving your business card into every empty hand you see, or is it something more nuanced such as a business lunch, golf outing, or happy hour?

Finding people who share those values may be to go no further than speaking with your best friend. In The Power of WHO, sports and entertainment recruiter Bob Beaudine rejects traditional notions of gaining access to heavy hitters in you industry. “Everything we know about networking is crap,” Beaudine plainly states.

Beaudine’s idea of networking is very simple: “You already know everyone you need to know.”
“Who do you think is more likely to help you find a job?” poses Beaudine. “Someone who doesn’t know you—or someone who is a personal friend that knows your talent, energy, drive, and ambition first-hand?” It sounds rather self-explanatory, since when people are laid-off, the first people they are likely to tell are their friends and family and ask them for help.
Does this mean that Beaudine is endorsing nepotism?

Well, no, not exactly. In The Power of Who, Beaudine believes that people who know you have a better chance of helping you move toward your dreams because they already know you and like you. Plus they have some insight as to how they understand your needs, and can attest to the quality of your character. It pays dividends to maintain good relationships with these people because someone they know could be the contact that helps you find a job, an expert, or even a mate.

Before you can have your personal network help you, you must clearly define what it is exactly that you want. “Every day in my recruiting practice, people call me to talk about finding their dream job. Unfortunately, what I hear way too often are vague generalities such as, “I’ve always wanted to be in sports,” exclaims Beaudine. “My first thought is—“What job? Which sport?”
“We’ve been taught just to get a job, although I think the opposite that you should do what you love,” Beaudine exclaims so you can hear the smile in his voice. “We have recurring dreams that come back to us over and over again. If you’re looking for a job, you should go for your dream. When destiny calls you must answer.”

Beaudine continues, “The Power of WHO is becoming a moment maker for others. Every person from the preceding generation can look out and remember the day when someone gave them a reference or an introduction when they didn’t deserve it. Today, you can help others reach their goals and dreams. To paraphrase Zig Ziglar, “if you want your dream to come true, you’ve got to help other people achieve their dreams.”

The Power of Who - Response to a Fan!

By Bob Beaudine CEO and Owner of Eastman-Beaudine and Author of The Power of Who
Many have been asking me for stories of how The Power of WHO has changed lives. The stories I get are truly amazing, just look at the story below. If you have WHO stories please share them with me so that I can share these with others. Who knows it may end up on my blog or we may run into each other someday soon.

You Got "Who" ™
Bob Beaudine http://www.powerofwho.com/ http://www.facebook.com/pages/The-Power-of-WHO/42597580869?ref=s
www.linkedin.com/in/bobwho www.myspace.com/bobbeaudine

My name is D Diana and I am a sales & marketing executive in the large 401K and Pension Plan industry. In April of 2008 I was laid off from a company I had spent 8 years at. It took me by suprise but I quickly got on my feet connected with a few of my contacts in the industry and landed a job at another firm in September of 2008. It was not my dream job and quite frankly at a much lower level and lower pay scale than I was used to. I think I took the job just for the security of it and to have a job. From the moment I started I knew it was a mistake and things just went sideways from there. My management team was let go in early December and I was laid off in mid-february of 2009. Wow twice in a year. I was not sure how to handle that and what my next possible step would be. My husband came home one day and told me that he heard this guy on the radio that just wrote a book called the Power of WHO. He explained at a high level that this book basically talks about how you need to surround yourself with people you like and like you. It sounded interesting so I thought about it for another month or so and then went and picked up the book at Barnes & Noble. By the way they only had 1 copy in the entire store and it was not east to find.
I started reading the book and slowly but surely finished it. I purposely wanted to take my time reading because I wanted to absorb all of it. I loved it and out of all of the books that I have read ( and you name it I have read all the "business books" you can imagine) this had so many applications. Way beyond my expectations and clearly concepts that I will use in my everyday life.
I have already started to put into practice the Power of WHO. I am excited now what my future holds. I am not sure that I know exactly what my dream job is right now but I am fairly sure that this journey is going to take me there. I met with my old boss last week and gave him the book and am waiting to hear his thoughts on it. He is in my Power of WHO and has already connected me with a few others that I will be talking to.
There are a few reasons that I am writing this email.
1. I am writing this is because I want to Thank You for writing such a great book and with the amount of social networking being done on the intranet this book is so relevant to the technology that we have available to us today.
2. To find out if you have created a blog for readers where they can share their successes and pitfalls as they utilize their Power of WHO concepts.
3. To let you know that I have gone to Barnes & Noble & Borders in Manchester CT and they no longer have the book on the shelf. I will now order on the internet but sometimes there is nothing greater than the instant gratification of buying a book at the store that someone recommented.
4. I see that You do speaking events. I have many contacts in my industry that are always looking for relevant speakers for conferences. Are you part of one of the speaking bureas? The financial services industry is going through all kinds of margin compression and if there is a time that advisors need to be effecient with their business development efforts it is now. Just some thoughts on an industry that You could make a real impact on.
Certainly if I land my self back in the industry and I need a speaker Bob Beaudine would be the first I call.
Thanks for listening and I will keep you updated on my Power of Who progress. Sincerely, D Diana.

Hi D Diana,
What a great note! Thank You! The message of The Power of WHO is starting to get out there-(but it takes amazing people like u to assist) It is changing lives! I have been getting some amazing emails and endorsements all over the Globe! Some people want to write their endorsements on Amazon or Borders or Barnes and Noble sites! Great things ahead! The key is your 12-3-1!

Find them Declare Friendship Invest in them Then ASK!

You Got "Who" ™

Bob Beaudine http://www.powerofwho.com/ http://www.facebook.com/pages/The-Power-of-WHO/42597580869?ref=s
www.linkedin.com/in/bobwho www.myspace.com/bobbeaudine Follow me on Twitter!

Top 25: What corporate America is reading, February 2009

I am thrilled to share this fantastic news about my book!

You Got "Who" ™
Bob Beaudine

http://www.powerofwho.com/


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www.linkedin.com/in/bobwho
twitter.com/powerofwho

McClatchy-Tribune News Service

800-CEO-READ, a leading direct supplier of book-based resources, compiles a monthly list of best-selling business books based on purchases by its corporate customers nationwide. Here are the best sellers for February 2009.

1. "It's Not What You Sell It's What You Stand For" by Roy M Spence Jr.; Portfolio
2. "Get Motivated!" by Tamara Lowe; Broadway Books
3. "Three Laws of Performance" by Steve Zaffron and Dave Logan; Jossey-Bass
4. "Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business" by Linda Resnick; Doubleday
5. "Rich Dad, Poor Dad: What the Rich Teach Their Kids About Money - That the Poor and Middle Class Do Not!" by Robert T. Kiyosaki and Sharon L. Lechter; Business Plus.
6. "First 90 Days: Critical Success Strategies for New Leaders at All Levels" by Michael Watkins; Harvard Business Press.
7. "Wired to Care: How Companies Prosper When They Create Widespread Empathy" by Dev Patnaik; FT Press
8. "The Peebles Principles" by R. Donahue Peebles, JP Faber; John Wiley & Sons.
9. "Shaking the Globe: Courageous Decision-Making in a Changing World" by Blythe J McGarvie; John Wiley & Sons.
10. "The Right Leader" by Nat Stoddard, Claire Wycoff; John Wiley & Sons
11. "Super Crunchers: Why Thinking-By-Numbers Is the New Way to Be Smart" by Ian Ayers; Bantam.
12. "The Go-Giver: A Little Story about a Powerful Business Idea" by Bob Burg, John David Mann; Portfolio
13. "It's Not About the Coffee: Leadership Principles From a Life at Starbucks" by Howard Behar; Portfolio.
14. "The Progressive Revolution" by Michael Lux; John Wiley and Sons.
15. "The Power of Who: You Already Know Everyone You Need to Know" by Bob Beaudine; Center Street.

(800-CEO-READ, a leading direct supplier of business books and other knowledge resources for businesses and organizations nationwide, is a division of Milwaukee-based Harry W. Schwartz Bookshops. To receive the 800-CEO-READ Top 25 best-seller list each month via e-mail, contact top25@800ceoread.com. For complete descriptions of all books, visit http://www.800ceoread.com/).

The Power of WHO: Moving from Transactional to Transformational Live Webinar 3/20/09 12:00 pm EST/11 am CT/9am PT

Check out my webinar tomorrow.

You Got "Who" ™
Bob Beaudine
www.powerofwho.com
powerofwho.blogspot.com
www.linkedin.com/in/bobwho
twitter.com/powerofwho

Bob Beaudine dubbed by Sports Illustrated as the "top front-office matchmaker in sports" and author of the Power of Who 3/20/09 12:00 pm EST/11 am CT/9am PT

The Power of WHO: Moving from Transactional to Transformational Live Webinar with Q&ABob Beaudine

Description
Beaudine will use two decades of experience to turn conventional wisdom about networking on its head, showing you how to creatively utilize your connections, and the connections of your connections to get ahead. But not just any connections - Your "Who!" This Webinar is about more than just relationships. It forces you to look inside yourself and it challenges your conventional thinking.

What You Will Learn
Bob will teach you how to spend time with your network and get to know them. Why? "Because most people are hired by people who know them personally, or were recommended by a trusted friend," says Beaudine. "People who don't know us could care less, and are likely to be mostly unresponsive." Specifically, you will learn:

1. Traditional Networking Doesn't Work--Friends Help You Get Business,
2. How the 100/40 Strategy Works,
3. Spheres of Influence,
4. How to Implement a Personal Board of Directors;
5. The key to success--being a Moment Maker.

Who Should Participate
This Webinar is for everyone who yearns to smash a sales record, improve their career, or just wants a richer life. Specifically, senior executives of Talent Management, Leadership Development, and Human Resources Development functions should take notice of this Webinar to introduce the topic inside of your organization.

"Who" Do You Know? Shari Sharman Power of Who Advocate!

Posted by Sheri Sharman on her blog.
You Got "Who" ™
Bob Beaudine
www.powerofwho.com
powerofwho.blogspot.com
www.linkedin.com/in/bobwho
twitter.com/powerofwho

Sheri Sharman went from being a broke single mom who taught pre-school to becoming one of the most successful women in Network Marketing history. As a pre-school teacher, Sheri quickly learned that she had a passion for teaching and helping others. She incorporated this passion into her Network Marketing career and has since coached tens-of-thousands of people on personal development, image, building confidence, finding joy, earning more money, and creating one's desired lifestyle. Sheri has been a top income earner in every company she has participated in. She has broken numerous sales records for both personal and team production, and she earned multi-millionaire status early in her career. In 2009, she will celebrate twenty two years of success as a network marketing professional. She is an expert at building sales teams.

The Power of “Who”.There is a book with that exact title, The Power of WHO written by Bob Beaudine. In this book Mr. Beaudine talks about the importance of friendships and how vital they are to our dreams and success. I totally agree with him that true friendships are based on love, loyalty and mutual respect with no strings attached. I thought it was very interesting that if you have 100 friends and I have 100 friends…most would think that between the two of us we would have 200 friends. But that is the wrong answer, it would be 10,000! It’s exponential. In this book he explains how each of the people in our circle of friends has great influence with their circle of friends. He explains that our friends are pre-wired with a strong desire to help us.For those of you that have attended any of our current trainings with MVP University or any that Buck Reed and I have taught throughout the years you will feel like you are hearing something very familiar. We have referred to it as “digging” and working with your warm market. In today’s economy it is so important to reconnect to people and to reach out to others by using today’s online tools to speed up your relationship building.I myself have become more familiar with LinkedIn, Facebook, YouTube and Twitter as well as blogging just to name a few ways to stay connected and to build on your relationships and establish new ones with social networks.

To Your Success,
Sheri Sharman

As seen on NestEntertainment.com

See this feature online at Nest Entertainment by clicking here!

Featured on the Today Show, The Power of WHO is a LIFE CHANGING Resource!

After 25 years as one on the world's leading executive recruiters in sports and entertainment, Bob Beaudine, CEO of Eastman & Beaudine offers practical and proven advice, through a common sense approach to attaining your Goals and Dreams.

Bob Beaudine believes Networking is Not working for Americans any longer. This highly respected and well-connected head hunter shares his philosophy on what really works in identifying what your dream in life is and how to get it. With his unique 100/40 principle, Beaudine takes the traditional networking concept, shakes it up and rebuilds it, explaining that individuals already know everyone they need to know. He shows readers that they have established a powerful network simply by interacting with people in their daily lives. Beaudine explains this new way to achieve dreams clearly, in a step-by step fashion using his well-tested knowledge to break it down and help readers tap into the Power of Who.

Testimonials:“Bob Beaudine had me hooked by chapter two! He articulates what we instinctively know: people matter most. God teaches this. Our heart teaches this. But we forget. You are holding a timely reminder. I’m going to read it again.”- Max Lucado, New York Times bestselling author of inspirational Christian books“Bob Beaudine challenges you to think differently. His unique approach to life and business has helped elevate many careers.”- Roger Goodell, Commissioner of the NFL

“The Power of WHO provides great lessons about how to succeed in business and in life. If you surround yourself with quality people and great friends, the sky’s the limit.”- Wayne Gretzky, Owner, Managing Partner and Head Coach, Phoenix Coyotes“The Power of WHO is the biggest, simplest idea that has ever hit the scene for effectively building, growing and sustaining relationships!”- Todd Duncan, New York Times bestselling author-motivational speaker-sales trainer

Bob Beaudine speaks out on:
On setting the right priorities in the first place:

"Many of us are working way too hard in jobs we don’t like while pursuing relationships that are actually bad for us and in some cases even living in places we don’t enjoy. If you allow yourself to be fooled into pursuing just position, power, and money, you will miss out on the true treasures of peace, happiness, and a deep-down contentment."
On changing the trajectory of our lives:

"One of the big lies many of us tell ourselves is that our current position in life disqualifies us from achieving our dreams and goals. Some of the common phrases I’ve heard are “It’s too late for me. I’m too old,” or “I’m too young,” or “I’m too…whatever.” Is that true? No! It’s absolutely not true. You’re never too early or late in life to begin walking on the pathway of your dream. One thing is absolutely certain: the future is on the way. Ready or not, here it comes."
On investing in your "Who":

"Do you know your ‘Who?' I've developed a database of over 5,365 people that can say "Hi, Bob." That really doesn’t mean a lot except that I know a lot of people because of my business. I had what I thought was a great networking strategy, but I discovered I was dead wrong. One day I stopped and studied who had actually given me business or touched my life in some significant way over the last ten years. I was shocked to learn that there were only 87! Eighty-seven out of 5,365! I enjoy meeting people, but I should have been spending more time investing in the 87 who were actually impacting my life in significant ways."

On getting what we really want:

"Most people never get what they want for three simple reasons. They don’t ask. No one can help if they don’t know what you want. When they do ask, they ask the wrong people. For some reason, people are uncomfortable asking their m>'Who' for help. As a result, they’ll ask most anyone except their friends, who are the only ones with a motive to help. When they do ask for help, they ask too vaguely. Even if I’m motivated to help a friend, I can’t do it when I don’t know what he or she wants."

The Power of Who in Cox Today Magazine

SPRING 2009--COX TODAY MAGAZINE Alumni Profile Bob Beaudine

SMU Cox Alumnus and Executive Recruiter Transforms the Job Search with “The Power of WHO”In today’s troubled economy, many job seekers are getting creative in their job search. But according to Robert E. “Bob” Beaudine (BBA ’77), you already know everyone you need to know, and with that, you can build a professional community that will alter the trajectory of your life. Beaudine, CEO of Eastman & Beaudine, is one of the world’s leading executive recruiters in sports, entertainment and business, and has been called “The most influential man in sports you have never heard of” by Sports Illustrated. He maintains close ties with SMU and the Cox School of Business. In fact, Beaudine is responsible for the recent hire of football coach June Jones, Steve Orsini, SMU’s director of athletics and Matt Doherty, men’s basketball coach. He is also a long-time member of the Cox Associate Board. His new book, “The Power of WHO” was released in January and turns conventional wisdom about networking on its head, based on two decades of experience in the industry. Beaudine offers job seekers – those in search of a new career, a better job and a richer life – irresistibly practical solutions that work in good times and bad. The “WHO” Beaudine frequently refers to is your circle of friends, family and supporters. “It’s a call to you that says, ‘There’s a different world. We’ve been lied to, we’ve been misled, and we need to draw a line in the sand. Here’s the dream job from now on. This is what you should do,’” he said. Beaudine says position, power and money are the wrong motivators for happiness and contentment. Instead, do a job you love with people you love in a place you love. He tells job seekers the first step towards finding that dream job is to “get out of the box and into the circle of WHO.” “Networking is disingenuous and implies something that it’s not. It implies friendship when it means mere acquaintances,” he said. “So I really tell people that they’ve got to take everything that they’ve ever heard about networking and throw it out.” “The first and foremost step is to realize that you’re not alone. You have a community of friends we have each developed individually over many years through love and unconditional giving who want to help you. Don’t base a job search around acquaintances. Make a list of your “Inner Circle 12-3-1” – 12 friends, 3 close friends and 1 best friend. Once you have come up with your 12-3-1 list, list your top 1-100 friends. These are people who came in or out of your life for a variety of reasons –high school or college, church, clubs, your first job, through your mom or your extended family. It can be your pharmacist, your coaches, your teachers and your mentors. The next step is to develop a list of your dreams, goals and aspirations. This is the second piece of what Beaudine calls the “100/40 Strategy.” It is the “Top 40 List” of what you want to do and accomplish in life. Then, tap into your “WHO” list of 100 and your inner circle to help make personal connections within your “Top 40 List” that will help you get in the door.” One great resource Cox students and alumni can take advantage of is the Associate Board executive mentor program. This is one of the most differentiating factors of the Cox School, said Beaudine, who has been involved with the Board for many years. This program allows students to capitalize on the school’s close ties with some of Dallas’ leading companies and most influential business leaders. “We have amazing people on this board. These are the sharpest, brightest minds I consider to be in America,” said Beaudine. These people have contacts that can introduce them to any category in any area, just like any executive recruiter. These people have WHO!” Beaudine offers the following tips to job seekers:-Remember your friends and family (your “WHO”) and nurture those relationships.

-Stop the traditional way of doing things: cold calls, blind e-mails, letters to “Dear Sir or Madame.”

-Know you are not alone. Don’t be afraid to ask your WHO for help.

-Make a 12-3-1 list and develop your 100/40 strategy.

-Find what you are amazing at doing. If you don’t know, ask your friends.

-Don’t be vague. Develop a clear and specific game plan of where you would liketo work, and with whom.

-Reconnect with old friends and acquaintances. The Cox Alumni Association, Linked In and Facebook are great places to start.

http://pressdocs.cox.smu.edu/coxtoday/coxtodayspring09.pdf

You Got "Who" ™Bob Beaudine

http://www.powerofwho.com/
www.facebook.com/pages/The-Power-of-WHO
www.linkedin.com/in/bobwho
www.myspace.com/bobbeaudine

The Power of Who Advocate: Bill Hart!!!

Check out Bill Hart as he shares his thoughts on The Power of Who and remember:

You Got "Who" ™
Bob Beaudine

http://www.powerofwho.com/

www.facebook.com/pages/The-Power-of-WHO

www.linkedin.com/in/bobwho

www.myspace.com/bobbeaudine

If you would like to reach Bill Hart please click here!

The Power of WHO! FEATURED IN SPORTS TRAVEL MAGAZINE

Since 1997, SportsTravel Magazine has served the sports-related travel and event industry. It is the only publication written and designed to serve the people who organize and manage sporting events of all types at all levels.

FROM THE PUBLISHER

You’ve Got Who! Perhaps you’ve gotten the phone call yourself recently. Someone you know has lost his or her job and is calling to ask if you know of anyone who’s hiring or if they can use you as a reference. With the current state of the economy and the massive layoffs that have resulted, that type of scenario has become all too commonplace. According to Bob Beaudine’s new book, “The Power of WHO,” the first place to start with a job hunt of any other of your life’s goals is with those people you know the best.Beaudine owns one of the nation’s preeminent executive search firms specializing in the sports and entertainment industries, Eastman & Beaudine, and served as a presenter at TEAMS 2007 in Louisville. As an executive recruiter, he hears from thousands of people every year who are unhappy in their jobs or are looking for work. In “The Power of WHO,” Beaudine says that too often people focus on the “what” (what they want) at the expense of the “who” (the friends or friends of friends who can help them accomplish their goals). Beaudine suggests that the first step for anyone looking to change careers or pursue other major goals should be t make a list not of everyone you know but a dozen of your best friends. From that list, select your three closest friends and your one best friend. These 12 make up your inner circle. But having an inner circle and constructing a list of your 12 closest friends will itself not lead to your dream job or the attainment of your goals if those people are not aware of what it is you’re pursing.

Beaudine writes that most people never get what they want for three reasons:

1. They don’t ask. No one can help if they don’t know what you want.

2. When they do ask, they ask the wrong people. For some reason, people are uncomfortable asking their “who” for help. As a result, they’ll ask almost anyone except their friends, who are the only ones with a motive to help.

3. When they do ask for help, they ask too vaguely. Even if I’m motivated to help a friend, I can’t do it when I don’t know what he or she wants.

In “The Power of WHO,” Beaudine also suggests the use of what he calls the “100-40 Strategy” In this case, you should make a longer list of your friends (100 maximum) and a list of 40 things you want to accomplish (or if you’re hunting for a job, 40 places you would love to work). As Beaudine notes, the exact numbers are less important than the concept of putting your goals in writing so that your wider circle of friends can help you attain them. With each of your 100 friends becoming your proponent in their own circle of friends, you will now have the potential to connect with up to 10,000 people who can help you achieve your dreams.Beaudine also points out the importance of reaching out and reconnecting with your “community of friends.” But he is quick to note that for “The Power of WHO” to work, you must offer assistance at least as often as you ask for it. Not only will his approach produce results for your business or career, Beaudine says, “More importantly, you will grow closer to the people who should matter the most to you—your friends.” For more information or to order “The Power of WHO,” please visit the Media Zone at www.SportsTravelMagazine.com . As Beaudine notes, staying in touch with your network of friends is critical to achieving the success you’re hoping for. One way to do that is through industry conferences, such as the TEAMS Conference & Expo. For sports-industry veterans, TEAMS 2009, October 13-17 in New Orleans, is an opportunity to reconnect and revitalize your existing relationships. For sports-industry newcomers, it’s the perfect place to add your community of friends. For more information, see the ad on page 25, visit www.TEAMSconference.com or call us toll-free at (877) 577-3700.

Tim SchneiderPublisher and Editor

Bob Beaudine the Guest Blogger on CNBC

This appeared today on Gloria McDonough-Taub's CNBC blog Bullish on Books!
Gloria McDonough-Taub is the senior producer here at CNBC responsible for the booking of all things books. She reviews the books that come in to CNBC and works with the shows to decide which author has a good enough story to be featured on our air. She has nearly 30 years of TV experience including local and national news, documentaries, talk shows and syndication. She's interviewed presidents, pundits, and pampered princesses. Now she just wants to kick back and read a good book.

Today's Guest Blogger: It Is "WHO" You Know
Posted By: Gloria McDonough-Taub
Topics:Media Print Media


The Power of Who
With unemployment being at its highest since 1992 and millions in fear of losing their jobs, I’ve reached out to Bob Beaudine, author of "THE POWER OF WHO" to be my guest blogger today.
His message – one that cannot be understated: People Hire People–Not Resumes.
In this Bullish On Books guest post, Bob offers advice on what to do and what not to do in this down market to find a job.
In a very challenging and uncertain marketplace, who do you think is more likely to help you find a job--a career website, someone who doesn’t know you, or someone who is a personal friend that knows your talent, energy, drive, and ambition first-hand? You already know the answer! With unemployment at almost 8%, and 11.6 million people desperately seeking work; faceless websites, business cards passed out to near strangers and mass emails sent out to Dear Sir, To Whom It May Concern, and Dear Recruiter are all considered spam! I know, because after 25-plus years as a top executive recruiter, I’ve been on the receiving end of way too much of it.
Let me give you some insight that I recently share in my book The Power of WHO as to what executive recruiters and prospective bosses are thinking about when they interview you. Knowing this is like getting the test answers before the test. It should change the way you market yourself.
Here are the 4 questions going through their mind as they meet you:
Do I know you?
Do I like you?
Do you understand my needs?
Are you the best for me and my particular situation?
Since all the candidates being considered will have great qualifications for the role- the first question is the key!
Do I know you? What they’re thinking is how do I know this person? Who recommended them? Why? Because references, endorsements, testimonials are your biggest allies to win the job. Over 80% of jobs placed are through a friend or a friend of a friend. So a strategy of finding one friend who is friends with the decision maker and would give you a positive reference before your meeting is gold!
You Already Have a Powerful Network
Is it possible that someone you already know, someone who likes you, can actually help you find your next job? Yes, Absolutely! One of the greatest mistakes in business today is that most people never reach out for help, never lean on their "Who" (friends) in times of need. These friends undergird you with a power you don’t have on your own. They’ll ask their “Who” to help you get where you want to go. They’ll open doors that you couldn’t open alone and get you connected. All you have to do to get started is to implement the 3 R’s- Remember, Reach Out and Re-Connect!
Remember- Your best asset in times of crisis is the relationships you already have. Can you name them? The reason so many people are confused about who their true friends are is simply because they’ve never declared it. So make a list of your 12 friends, 3 close and 1 best friend. These 12 are your “inner circle” of greatest influence. Next, make a list of your old friends you knew at school, church, teams, neighbors, clubs, charities etc. Finding new friends is always good, but keeping the ones you have is more important.
Reach Out- Call these friends! Tell them you miss them! These are people who would drop everything to help you. Don’t worry if it’s been 20 years since you talked--one of life’s pleasant little phenomena is that once someone holds a place in your heart, they never leave. Expect to hear: “Where have you been—I missed you!”
Re-Connect- Almost everyone would agree that we all need friends. But what good is having friends if you hardly ever talk to them? We need to start doing life once again with friends-investing time with them, reconnecting, nurturing and building these relationships because in the end—it’s all about “Who!” How many people do you really need to know this year to find that job you desperately need? Probably just one.
Most people never get what they want for three simple reasons:
They don’t ask. No one can help you if they don’t know what you want.
When they do ask, they ask the wrong people. For some reason, people are uncomfortable asking their “Who” for help. As a result, they’ll ask most anyone except their friends, who are the only ones with a motive to help.
You’re vague. Even if I’m motivated to help a friend, I can’t do it when I don’t know what he or she wants. As Jerry McGuire would say: “Help Me—Help You!”
You Already Know Everyone You Need To Know
When you consider that each of the people in your circle of friends has great influence with their circle of friends, you can begin to grasp the true power of “Who!” To find your job and achieve your dreams, learn to appreciate your friends, ask them for help, and give them help in return. You’ll be amazed at the results, but more importantly, you’ll grow closer to the people who should matter the most – your friends.
Bob Beaudine is the author of The Power of WHO: You Already Know Everyone You Need to Know (Center Street, January 6th 2009). He is also CEO of Eastman & Beaudine, one of the nation’s top executive recruiting firms in the country. Learn more at http://www.powerofwho.com/ & http://powerofwho.blogspot.com/

The Power of Who posted today by Dana Ritchie

This article originally showed up at Paladin ID, click here to see the original post!

The Power Of Who! By Bob Beaudine Posted by Dana Ritchie on February 9th, 2009

I was recommended a book to read over the Christmas Holiday call “The Power Of Who” by Bob Beaudine. I was one of the first people to receive the book and have read it three times now. I think this is the best book I have ever read on networking. Very powerful ideas anyone can use and should use everyday. I would highly recommend it to anyone, not just in business, but in life. I have ordered 12 books to give to my closest friends and customers. I just handed out my last one, now I have to order another 12. I wanted to thank Bob personally for taking the time to write this book. I called his office and talked with Katy. She was gracious to give Bob my message because he was on a conference call. She said he would call at some point. Well a few days later, meaning today, my cell phone rang and it was Bob on the other end. I was so thrilled and shocked, I almost drove off of the road. Thank you Bob for taking time out of your busy day to give me a call. It was great talking to you, I really appreciate it. Keep up the great work. Thank you.