Friday, April 3, 2009

It's Not Who you Know, It's The Power of WHO You Know.

By Bob Beaudine CEO and Owner of Eastman-Beaudine and Author of The Power of Who

Here is a great article by George Mocharko on my book. I just want to thank everyone for their continued support. You can view the article by clicking here. Especially now, with unemployment at 8.5%, Remember, Reach-Out, and Reconnect. Investing in your WHO always has a huge payoff!

Bob Beaudine

Article by George Mocharko of the
Networking. We hear this term so often, but rarely take the time to think what is behind it. Is it shameless self-promotion by shoving your business card into every empty hand you see, or is it something more nuanced such as a business lunch, golf outing, or happy hour?

Finding people who share those values may be to go no further than speaking with your best friend. In The Power of WHO, sports and entertainment recruiter Bob Beaudine rejects traditional notions of gaining access to heavy hitters in you industry. “Everything we know about networking is crap,” Beaudine plainly states.

Beaudine’s idea of networking is very simple: “You already know everyone you need to know.”
“Who do you think is more likely to help you find a job?” poses Beaudine. “Someone who doesn’t know you—or someone who is a personal friend that knows your talent, energy, drive, and ambition first-hand?” It sounds rather self-explanatory, since when people are laid-off, the first people they are likely to tell are their friends and family and ask them for help.
Does this mean that Beaudine is endorsing nepotism?

Well, no, not exactly. In The Power of Who, Beaudine believes that people who know you have a better chance of helping you move toward your dreams because they already know you and like you. Plus they have some insight as to how they understand your needs, and can attest to the quality of your character. It pays dividends to maintain good relationships with these people because someone they know could be the contact that helps you find a job, an expert, or even a mate.

Before you can have your personal network help you, you must clearly define what it is exactly that you want. “Every day in my recruiting practice, people call me to talk about finding their dream job. Unfortunately, what I hear way too often are vague generalities such as, “I’ve always wanted to be in sports,” exclaims Beaudine. “My first thought is—“What job? Which sport?”
“We’ve been taught just to get a job, although I think the opposite that you should do what you love,” Beaudine exclaims so you can hear the smile in his voice. “We have recurring dreams that come back to us over and over again. If you’re looking for a job, you should go for your dream. When destiny calls you must answer.”

Beaudine continues, “The Power of WHO is becoming a moment maker for others. Every person from the preceding generation can look out and remember the day when someone gave them a reference or an introduction when they didn’t deserve it. Today, you can help others reach their goals and dreams. To paraphrase Zig Ziglar, “if you want your dream to come true, you’ve got to help other people achieve their dreams.”

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