Wednesday, January 28, 2009

Comments from the authors of NYT best-selling book The Carrot Principle!

Here is what Adrian Gostick and Chester Elton authors of The Carrot Principle had to say about my book, this is just fantastic stuff.

© By Adrian Gostick and Chester Elton

The Power of WHO

Today in the U.S. alone, more than 10 million people are desperately looking for work--2 million more than last year. For those of us who have jobs, our daily struggle in this economy is to stay relevant and needed. Bob Beaudine has answers. Sports Illustrated has called our friend Beaudine the "top front office match-maker in sports" and "the most influential man you have never heard of." He is one of the world's leading executive recruiters in sports, entertainment and business--placing everyone from the commissioner of the NFL to the coaches of many Division I football teams.In a great new book, The Power of WHO, he offers more than two decades of practical advice to those who need to find a new career, want a better job, yearn to smash a sales record or want a richer life. He shows readers how to creatively use their network. But he warns, it's not networking as you know it. Says he, "You need to throw out everything you have ever heard about networking to find a job. It's crap! It doesn't work!"Bob told us, "As an executive recruiter, I get thousands of resumes every week and it's disheartening to see a resume come in from people who feel they're going to get their next opportunity when they write, "Dear Sir," "To Whom It May Concern" or "Dear Recruiter" (which is an oxymoron, he notes). It always confused me that people use a non-relational approach to get something so important they're going to work eight to ten to twelve hours a day for."Nameless strangers won't help, but our WHO will. They are friends and allies willing to help when we reach out.Says Beaudine, "Your WHO is your community of friends that's been built up over many years with love and unconditional giving.

These friends care about you, they want to help you, they share your core values. They'll come to your aid if you'd ask them. We've been taught incorrectly that friends and business are taboo. So who are we supposed to work with? People we don't know and don't trust?"There's a good chance you know someone right now who has lost their job or is in a vulnerable position at work. "They feel like they've been in a car wreck," relates Beaudine. "There's pain, fear, panic. But who do you call if you've been in a wreck? You don't pull out a business card from your last conference. You call a family member or a friend."He adds that people who've lost jobs or those in trouble financially tend to go to, send out mass e-mails or start cold-calling businesses. Instead, Bob recommends three Rs:Remember. You're not alone in your situation. Get back to your WHO--those people you knew in your first jobs, in college, at church, in your kids' sports teams. We've got to talk to the people who matter most because friends help us, not acquaintances.Reach out. You've got to call them and say, "Where have you been? I've missed you?" These people would drop everything to help. But we think because we haven't talked to them in a while that they're going to think we're a user. That's just not true! Ask for their help. Don't be vague about what you're doing; tell them what you need and that you'll help them whenever you can.Reconnect with Key People. How many people do you really need this year to get that one big deal? Probably just one. But we don't usually have a list in front of us of the people that matter. We live the rest of our lives with lists. When it comes down to talking about people that matter to you, put them on a list.Then, when you're finally sitting across from someone who wants to hire you, promote you or give you new business,

Beaudine says you should remember the four questions they're thinking about as they interview you:

  1. Do I know you? They're wondering if they've heard about you or if someone has spoken to them on your behalf. Recommendations are the biggest reason someone gets a job or makes a sale. In fact, 87 percent of jobs are placed from one friendly reference!
  2. Do I like you? How long is it before you form an opinion of someone? It's in the first few minutes. Can you create a positive personal relationship if you've never met a person and no one has given you a reference? Not in two minutes.
  3. Do you understand my needs? Are you speaking just about yourself, or have you researched my company, my current situation and have unique solutions just for me?
  4. Are you the best for my situation? Do you have the skills-set I need right now?

As Beaudine reminds us, friendships are as vital to our dreams and goals as food and water are to our bodies. True friendships are based on loyalty and mutual regard. There are no strings attached. You help your WHO friends simply because you can.

Sunday, January 25, 2009

What’s Holding You Back? You Already Know Everyone You Need to Know!

We need the key relationships we've been given to get us moving toward our Dreams & Goals!

By Bob Beaudine CEO and Owner of Eastman-Beaudine and Author of The Power of Who

"Fear Factor in the Workplace." The New York Times editors recently stated this when they reported that the economy lost 524,000 jobs in December, raising unemployment to 7.2 percent. Now more than 10 million Americans are unemployed. These anxieties are transforming the workplace. We need a new plan because it's way too depressing and frustrating to have dreams, goals, and a vision for where you want to go but no way to get there--or even an inkling of how to get started.
One of the most important "Job Advice Tip's" you need to know Right NOW is that "You Already Know Everyone You Need To Know" to get that job you desperately need. Before you balk at the simplicity of that statement, let it sink in a bit. I'm telling you it’s true! Most of us haven't taken advantage of all that's available. We're going through life with the misconception that our Job Search can be accomplished without any help from others. Pity the person who thinks they don't need coaches, teachers, mentors, parents, or friends to help advise them.

  • The fact is: You and I need the special relationships we've been given not only to get that unique job we’re seeking but also to thrive in this impossible world. Don't attempt to live life on your own. Get off the "Lone Ranger" treadmill. Running harder and faster all alone is clearly not a good strategy.
  • What if each of us had been given key relationships in our lives that have been specifically placed there to help us in ways we never imagined? And what if those special people were not just happenstance acquaintances but were, instead, strategic relationships meant to be actively involved in helping us find that place in life we always dreamed about? Could it be that we've missed the simplicity behind this mysterious thing called destiny? What if the real problem of finding your dream or achieving that goal isn't about who you don't know, but whom you've neglected?
  • One of the greatest mistakes in business today is that most people never reach out for help, never lean on their "Who" in times of need. “Who” friends undergird you with a power you don't have on your own. They'll ask their "Who" to help you get where you want to go. They'll open doors for you that you couldn't open alone and get you connected—that’s the strength you gain with The Power of WHO!
What’s holding you back from reaching out to your “Who” -- the people that can truly help you? Do you know who these people truly are? Start with your circle of greatest influence--your 12-3-1. Your 12 friends, 3 closest and 1 best friend. Reach-Out to them this week and set a time to get together and Re-Connect. Let me know how it goes. When you do life with friends--everything gets better! Let me hear your thoughts on why you cannot connect with your Who by posting your comments at my blog at Give me your questions so that I can show you some answers.

You Got "Who" ™

Bob Beaudine

Monday, January 19, 2009

“Anything Hidden Will Be Exposed”

Having a “Personal Board of Directors” is an absolutely Vital Strategy for Success in life.

By Bob Beaudine CEO and Owner of Eastman-Beaudine and Author of The Power of Who

When I mention the names Plaxico Burress or Michael Vick what comes to your mind? How about when I say: Rod Blagojevich, Eliot Spitzer, or Bernard Madoff. These are smart and talented people—but what were they thinking…? We’ve all seen the mistakes of many high-profile people that result in embarrassment and public humiliation.
I have come to believe one of the very best strategies you can implement to achieve maximum protection is to create your own “Personal Board of Directors.” It has been very revealing to me over my 20 plus years as an executive recruiter that in interview after interview the significant and differentiating factor of one candidate over the other was the-- quality of their “personal board” (or lack of them). These important advisers are the ones who helped design, guide, and encourage the successful candidates to believe in themselves, press the outer limits, shoot for the stars, and discover their dreams. But they also held them accountable to be transparent in business and above reproach in their personal lives.
So, who makes your list, and how many members do you pick to be on your board? There are seven categories I review in depth in my new book The Power of WHO. For a step by step plan of how you can build your “Personal Board of Directors” go to to find out more about your Board as well as learning about other life-changing resources my book is available now.
Having a “Personal Board of Directors” is an absolutely vital strategy for success in life. It is just a little alarming to know that you and I are just as vulnerable without our “Personal Board of Directors…

You Got "Who" ™

Bob Beaudine

Wednesday, January 7, 2009

Do What You Love

By Bob Beaudine CEO and Owner of Eastman-Beaudine and Author of The Power of Who

All across the nation, we have heard cries for "Change!" Leadership change, economic change, social change, you name it–we want to change it! But interestingly, the process and strategy we are currently using to find jobs -- needs changing! We need to take everything we have ever heard or learned about "Networking" and just throw it out. That is right. Throw it out…as in jettison, dump, expel, and cast out, in other words… Fuh-ged-aboud-it! I can make such a radical statement because, based on my 20 plus years in the executive recruiting business as the CEO of Eastman and Beaudine.

I can unequivocally tell you that: "Networking" as we know it is crap! It does not work!

This year do something better for yourself:

· Forget traditional networking
· Friends get you jobs you want
· Go where your celebrated not just tolerated
· Find jobs that ignite your passion
· What you love is a major clue

Doing what you Love is one of the most essential components of finding your dream. One of the great disconnects of life, a truly monumental error people commonly make is not allowing love to direct their course. You may be surprised to discover you already know someone who can open a door for you -- someone who likes you enough to act as a bridge for you.

Remember, Reach-out and Re-Connect.

Use the authentic circle of people that care about you -they will truly want to help you. This is your "Power of WHO”. And with CHANGE, comes HOPE.

For a plan to allow you to “Do What You Love” — go to check out my book at it is available now.

You Got "Who" ™

Bob Beaudine

Sunday, January 4, 2009

Context Matters: Yes, I Know You and Yes, I Can Help You!

By Bob Beaudine CEO of Eastman-Beaudine and Author of The Power of Who

One of my “Who” friends sent me a great article from the Washington Post by Gene Weingarten (check out Gene on Wikipedia here) titled "Pearls Before Breakfast." Joshua Bell, a one-time child prodigy violinist who now plays around the country in standing room only crowds held a unique experiment. The test of whether, in an incongruous context, ordinary people would stop and listen to a one of the great musicians of the world if he was disguised as just a street musician? The answer was…they didn't! Talent wasn't enough! Context matters! In fact- he was given tips of $32 dollars and change for 43 minutes of magnificent playing. 7 people stopped to listen and 1070 hurried by…How did they miss this amazing talent? What were they thinking? Recently Joshua Bell was awarded the "Avery Fisher Prize" for top classical musician in America.
This article poses a similar question I challenge people to think about in my new book The Power of WHO. Adversity seems to be woven into the very fabric of life. It seems to come out of nowhere and, of course, at the worst possible time. The important question is if the bottom dropped out for you, who would you turn to for help? People you know or don't know? It's authentic friends that know you and have shared meaningful experiences with you that you can count on to help in every way possible. On the street, people couldn't even stay in the moment long enough to hear some of the best music ever played. They didn't know him and as a result they tuned Joshua out.
Unfortunately, 10.3 million people are desperately looking for work and unfortunately are turning to "traditional networking" -using Cold calls, sending out mass email blasts; Dear Sir, To Whom It May Concern, and Dear Recruiter. They are also passing out business cards to strangers and mindlessly trying to multiply their social network with mere acquaintances. Do you think ordinary people, recruiters, or executives will stop and read these emails and consider their talent? The answer is…No! Absolutely not! Why? Because they do not know you! Context does your Power of Who. And in these challenging times it may be of great value to remind a friend that needs some inspiration too.
For a New Plan of Action in 2009 — go to check out my book at it is available nationwide January 6, 2009.

It’s Not “What” but “Who” That Will Change Your Life This Year!

Welcome to Your “Who” Blog! I hope this becomes a regular thing for you and me and we become trusted friends! I will give you exclusive insight from my experience as CEO of one of the major executive recruiting firms in the country Eastman and Beaudine. I will offer practical solutions on what every job hunter; college graduate and businessperson needs to know about developing deep connections with the friends in your life who actually want to help you succeed. Take a look at what is in the USA Today on December 17th about the jobless.

Here is a thought to consider for the New Year.

* The “What” in life – what you want and what you have done – will take you only so far. Eventually you will come to a chasm you cannot cross without someone’s help.

* People are “bridges” you must cross to get where you want to go – that is the “Who” I am talking about. Understand that your “What” will never come into play until your “Who” brings you across. So ask yourself, should you spend all your precious time studying, researching and meditating on the “What” without having a plan for the “Who?” No! Go deep with your friendships this year – not wide! Your “Who” are the people that truly know and care about you, far more authentic than the masses of names that people attain passing out business cards to strangers and through online social links. Be transformational – not transactional.

By using the strategy, I outline in my new book The Power of WHO you will discover:

· a revitalization and reconnection with authentic relationships

· a reigniting of your dreams

· and a career and life path based on your passions

I show that with just a few slight course corrections you can alter the trajectory of your life … or even better, someone else’s.

You Got “Who!” ™
Check back for the next “Who” blog coming soon at!

Bob Beaudine