NACDA Literature Review on-- The Power of WHO!

By: Mark Sandy-Director of Athletics, Eastern Kentucky University

Bob Beaudine is a nationally recognized sports/entertainment search executive. His first book delivers a powerful and pure message. Through thought-provoking insight and marvelous stories, he paints a picture to which everyone can relate.

This book is not a how-to or cookie-cutter approach. It does not ask you to take lots of notes of prescribe to an outline or artificial manipulation of date. It asks you to do a relationship evaluation. Who do you know, who will help you achieve your dreams and goals, and who are your best “Who?” You will be intrigued with the description of Bob’s life and how he is constantly connecting, not in a random way, but with a sincere desire to help others.

Bob lives and breathes this message. His passion for information and his willingness to assist others sets this book apart from other self-evaluation and self help books. By identifying and nurturing your closest and most powerful “Who” you can transform your way of life, reach your full potential and be a happier person. I have shared “The Power of Who” with several people on my “Who” list. Their response has been overwhelmingly positive and their sincere appreciation for receiving the gift made me feel good. I suggest you read this book soon. It can transform your journey.

***13 Universities so far have given "The Power of Who" as a graduation gift to senior student-athletes! If you know a graduating senior, this could be a transformational gift in these tough economic times!

Post your comments at my blog at http://powerofwho.blogspot.com/
or email me at powblog@gmail.com

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Fort Worth Magazine Feature

The Power of Who
Executive Recruiter Bob Beaudine changes the rules of traditional networking and emphasizes that the key to landing your dream job is not reaching out to strangers, but to ask help from your closest friends.

As a result of the economic crisis, the number of unemployed persons increased from 851,000 to 12.5 million in February. Therefore, the introduction of The Power of Who: You Already Know Everyone You Need to Know by Bob Beaudine (Center Street, Hachette Book Group) could not have hit bookstores at a more appropriate time. Published in January, Beaudine delivers an inspirational, common sense approach to landing your dream job. The writing is straightforward and conversational with plenty of anecdotes, case studies and quotes. President and CEO of Eastman & Beaudine and recognized as the top sports/ entertainment search executive in the U.S. conventional wisdom about networking on its head. His innovative approach is two-fold: establish your “Who” and declare what you want out of life.

First things first. Identify the people within your group of friends and friends of friends who are the foundation for making connections. This group is your “Who.” Beaudine changes the rules of traditional networking by advising readers to reach out to their “Who” instead of pursuing complete strangers for job placement. “It’s really not the best use of time and energy to start sending e-mails out to people you don’t know or having lunches with strangers,” he says. “You already know someone right now who knows the person who will help you achieve your goal or hire you or introduce you to the person you need to meet.” On the topic of declaring your “Who,” Beaudine says: “We need to be doing life with our friends."

So start investing some time in your “Who,” reconnect with your “Who,” build your “Who,” nurture your “Who,” because in the end … it’s all about the “Who!” Take, for example, Denny Crane and Alan Shore on the popular TV series “Boston Legal.” Denny, played by William Shatner, and Alan, played by James Spader, have a precious relationship—almost a romance. They are best friends who cannot fathom living life without the other. Their friendship represents the relationship you should have with your “Who.” The second part of the Beaudine plan is to declare what competent and talented individuals are working too hard in unsatisfying careers because they dropped out of the process of discovering what they want to do and whom they want to do it with. And don’t forget to ask for help. You might be a genius in some area of your life, he says, but you’re going to need your “Who” to assist you where you’re not strong. Even Frank Sinatra needed help. The song “My Way,” made popular by Ol’ Blue Eyes, glorifies the philosophy of going it alone. But, in fact, Sinatra didn’t do it his way. Paul Anka wrote that song. There was also an arranger, an orchestra, a recording studio, a sound engineer and a record company. It was a collaborative effort. In the words of Beaudine, “If you’re lost in a jungle trying to do it your way … STOP!”

Books can be purchased at Barnes & Noble and Borders bookstores,or online at www.powerofwho.com.

Top 25: What corporate America is reading, February 2009

I am thrilled to share this fantastic news about my book!

You Got "Who" ™
Bob Beaudine

http://www.powerofwho.com/


powerofwho.blogspot.com
www.linkedin.com/in/bobwho
twitter.com/powerofwho

McClatchy-Tribune News Service

800-CEO-READ, a leading direct supplier of book-based resources, compiles a monthly list of best-selling business books based on purchases by its corporate customers nationwide. Here are the best sellers for February 2009.

1. "It's Not What You Sell It's What You Stand For" by Roy M Spence Jr.; Portfolio
2. "Get Motivated!" by Tamara Lowe; Broadway Books
3. "Three Laws of Performance" by Steve Zaffron and Dave Logan; Jossey-Bass
4. "Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business" by Linda Resnick; Doubleday
5. "Rich Dad, Poor Dad: What the Rich Teach Their Kids About Money - That the Poor and Middle Class Do Not!" by Robert T. Kiyosaki and Sharon L. Lechter; Business Plus.
6. "First 90 Days: Critical Success Strategies for New Leaders at All Levels" by Michael Watkins; Harvard Business Press.
7. "Wired to Care: How Companies Prosper When They Create Widespread Empathy" by Dev Patnaik; FT Press
8. "The Peebles Principles" by R. Donahue Peebles, JP Faber; John Wiley & Sons.
9. "Shaking the Globe: Courageous Decision-Making in a Changing World" by Blythe J McGarvie; John Wiley & Sons.
10. "The Right Leader" by Nat Stoddard, Claire Wycoff; John Wiley & Sons
11. "Super Crunchers: Why Thinking-By-Numbers Is the New Way to Be Smart" by Ian Ayers; Bantam.
12. "The Go-Giver: A Little Story about a Powerful Business Idea" by Bob Burg, John David Mann; Portfolio
13. "It's Not About the Coffee: Leadership Principles From a Life at Starbucks" by Howard Behar; Portfolio.
14. "The Progressive Revolution" by Michael Lux; John Wiley and Sons.
15. "The Power of Who: You Already Know Everyone You Need to Know" by Bob Beaudine; Center Street.

(800-CEO-READ, a leading direct supplier of business books and other knowledge resources for businesses and organizations nationwide, is a division of Milwaukee-based Harry W. Schwartz Bookshops. To receive the 800-CEO-READ Top 25 best-seller list each month via e-mail, contact top25@800ceoread.com. For complete descriptions of all books, visit http://www.800ceoread.com/).