Monday, March 2, 2009

The Power of Who in Cox Today Magazine

SPRING 2009--COX TODAY MAGAZINE Alumni Profile Bob Beaudine

SMU Cox Alumnus and Executive Recruiter Transforms the Job Search with “The Power of WHO”In today’s troubled economy, many job seekers are getting creative in their job search. But according to Robert E. “Bob” Beaudine (BBA ’77), you already know everyone you need to know, and with that, you can build a professional community that will alter the trajectory of your life. Beaudine, CEO of Eastman & Beaudine, is one of the world’s leading executive recruiters in sports, entertainment and business, and has been called “The most influential man in sports you have never heard of” by Sports Illustrated. He maintains close ties with SMU and the Cox School of Business. In fact, Beaudine is responsible for the recent hire of football coach June Jones, Steve Orsini, SMU’s director of athletics and Matt Doherty, men’s basketball coach. He is also a long-time member of the Cox Associate Board. His new book, “The Power of WHO” was released in January and turns conventional wisdom about networking on its head, based on two decades of experience in the industry. Beaudine offers job seekers – those in search of a new career, a better job and a richer life – irresistibly practical solutions that work in good times and bad. The “WHO” Beaudine frequently refers to is your circle of friends, family and supporters. “It’s a call to you that says, ‘There’s a different world. We’ve been lied to, we’ve been misled, and we need to draw a line in the sand. Here’s the dream job from now on. This is what you should do,’” he said. Beaudine says position, power and money are the wrong motivators for happiness and contentment. Instead, do a job you love with people you love in a place you love. He tells job seekers the first step towards finding that dream job is to “get out of the box and into the circle of WHO.” “Networking is disingenuous and implies something that it’s not. It implies friendship when it means mere acquaintances,” he said. “So I really tell people that they’ve got to take everything that they’ve ever heard about networking and throw it out.” “The first and foremost step is to realize that you’re not alone. You have a community of friends we have each developed individually over many years through love and unconditional giving who want to help you. Don’t base a job search around acquaintances. Make a list of your “Inner Circle 12-3-1” – 12 friends, 3 close friends and 1 best friend. Once you have come up with your 12-3-1 list, list your top 1-100 friends. These are people who came in or out of your life for a variety of reasons –high school or college, church, clubs, your first job, through your mom or your extended family. It can be your pharmacist, your coaches, your teachers and your mentors. The next step is to develop a list of your dreams, goals and aspirations. This is the second piece of what Beaudine calls the “100/40 Strategy.” It is the “Top 40 List” of what you want to do and accomplish in life. Then, tap into your “WHO” list of 100 and your inner circle to help make personal connections within your “Top 40 List” that will help you get in the door.” One great resource Cox students and alumni can take advantage of is the Associate Board executive mentor program. This is one of the most differentiating factors of the Cox School, said Beaudine, who has been involved with the Board for many years. This program allows students to capitalize on the school’s close ties with some of Dallas’ leading companies and most influential business leaders. “We have amazing people on this board. These are the sharpest, brightest minds I consider to be in America,” said Beaudine. These people have contacts that can introduce them to any category in any area, just like any executive recruiter. These people have WHO!” Beaudine offers the following tips to job seekers:-Remember your friends and family (your “WHO”) and nurture those relationships.

-Stop the traditional way of doing things: cold calls, blind e-mails, letters to “Dear Sir or Madame.”

-Know you are not alone. Don’t be afraid to ask your WHO for help.

-Make a 12-3-1 list and develop your 100/40 strategy.

-Find what you are amazing at doing. If you don’t know, ask your friends.

-Don’t be vague. Develop a clear and specific game plan of where you would liketo work, and with whom.

-Reconnect with old friends and acquaintances. The Cox Alumni Association, Linked In and Facebook are great places to start.

You Got "Who" ™Bob Beaudine

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